Content Marketing: 10 Mistakes You Should Avoid

Content marketing for each brand is one of the most effective ways to maintain your own position in the market. With the help of content, you can win the popularity of the audience and gently push potential buyers to take certain actions. But gaining consumer trust with content marketing is very difficult.

And this is due not only to the fact that today’s consumers have learned to filter “white noise” well and it is difficult to reach them through traditional methods. Most advertising campaigns that involve content marketing fall short simply because marketers are not ready for painstaking and long work. And content marketing is a rather long and laborious process. And there are many reasons why things can go wrong. There are 10 common content marketing mistakes to avoid when freelancing.

Top 10 Content Marketing Mistakes

1. No specific target. If you post content without a specific purpose, then nothing will work. To be successful, you need a business strategy. And any strategy is the presence of a goal. If there are interesting ideas, then the content will need to be used only where it is really needed. What goals can a brand set for itself? For example, to increase the consumer audience and convey to them the value of their new products. Sometimes content marketing is needed in order to increase consumer loyalty to a brand. These questions need to be thought out long before the start of an advertising campaign. Many marketers do not do this, making a big mistake.
2. Work without a plan. In content marketing, one of the most common mistakes is working without a well-written and documented plan. Not everyone can make a long-term plan. But marketers are not always to blame for its absence, since they have a very limited budget. Content marketing doesn’t work right away. About half of marketers believe that problems that arise can be solved as they arise. This approach is erroneous, because, solving one problem after another, the marketer will not achieve his goals and lose his bearings.
3. Rejection. Content marketing is a resource-intensive and labor-intensive area. Results are not instantaneous, so it may take several months to change the mood of the audience. Naturally, many customers give up halfway through and ask marketers to change their strategy. This is a huge mistake. Abandoning a marketing strategy nullifies all the efforts expended. It was enough just to be patient.
4. No optimization. The content of web pages should not be overly optimized for search engines. But lack of optimization is also a common content marketing mistake. For a marketer, the main thing is to attract the attention of the audience with useful and interesting information, but search engines also need to see the published content. Therefore, any content that is placed as part of a marketing strategy must be optimized. This is the best way to reach the right audience.
5. Poor quality content. Marketers should not forget about the interests of different consumers. Large companies and some brands make a huge mistake hoping to get a steady stream of consumers from search engines. If the content is optimized, but it is bad, then there will be no result. A brand uses content to communicate with its customers. It is on its quality that you need to pay attention. Let the search engines give fewer leads – the main thing is that the new users become real customers.
6. Incorrect evaluation of the meaning of headings. Everyone knows that headlines grab the attention of the audience. But the wrong title in content marketing can cause big problems. Even the most captivating article will not attract the right audience if it does not have a catchy and eye-catching headline. The main marketing mistake is a misjudgment of their importance.
7. Poor keyword selection. In the process of creating quality content for the main site, keyword research should be a top priority. At first glance, keywords seem to be more SEO than content marketing. By and large, it is, but without analyzing and studying the keywords that are used to find information about the brand of interest, it is not possible to create really useful and high-quality content. By working with keywords and phrases, you can get rid of unnecessary information.
8. Application of familiar techniques. As a rule, many users prefer to deal with something familiar. And marketers in this regard are no exception. If the chosen marketing strategy was effective, then it is used again and again. This is where the risk of error arises. Content marketing is evolving at a rapid pace, so the usual techniques may not work. You need to constantly experiment with new strategies and do it wisely.
9. Illiterate work with social media channels. Low brand engagement on social media is one of the most common content marketing mistakes. But too much social media presence also has a negative effect, as a large number of media channels make it difficult to focus. As a result, the content is scattered and does not reach the target audience. You need to have a big budget to cover the most popular online sites.
10. Emphasis on personal interests. Misunderstanding audience needs is also a common mistake content marketers make. At the same time, they may believe that they have coped with the task, since the content is in demand, interesting and modern. To minimize the occurrence of this error, you need to better understand what the potential audience wants. Studying comments and reviews, analyzing patterns of user behavior in social media will allow you to better understand what people are looking for.

Freelance marketers need to remember that content marketing is constantly evolving. Therefore, they must constantly monitor the emergence of new trends. You can follow all the latest in marketing on the Avtor24 exchange, where successful freelancers are always ready to share their knowledge. After all, any mistake in content marketing at one of the stages of promotion can affect the final result.

When, after many sleepless nights, the diploma is finally ready, I want to pass it and forget it. But the university will not lag behind the student so easily. After all, the full text of the diploma was read only by the supervisor, and a whole commission will gather to evaluate it. Therefore, in many respects, his assessment depends on how a student defends a diploma.

So what is a successful defense?

• Competent protection text
• positive diploma review
• confident answers to commission questions

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our experts will write you a paper of any complexity, and you can discuss the price with them personally.

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our experts will write you a paper of any complexity, and you can discuss the price with them personally.

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our experts will write you a paper of any complexity, and you can discuss the price with them personally.

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our experts will write you a paper of any complexity, and you can discuss the price with them personally.

Speech structure

Of course, what exactly to say in the defense depends mainly on the topic of the thesis and on what exactly is written in it, but there are general recommendations that are suitable for everyone.

• First of all, we need to greet the members of the evaluation committee. (“Dear members of the attestation commission! Your attention is presented to the final qualifying work on the topic …”)
• Introductory part. Here you need to reveal the topic and identify the issues that are raised in the work.
• Relevance of the topic. At this stage, it is important to prove the relevance of the chosen topic and the degree of its development in other people’s works. Indicate the subject, object, objectives and purpose of the study.
• Theme disclosure structure. Here you just need to list the paragraphs that are in the work and briefly describe them.
• Problem statement. To confirm the relevance of the topic, it is necessary to state the problem and indicate the debatable opinions on this matter.
• Conclusions. At the end of the speech, the commission should hear the conclusions that the student came to in the course of writing the diploma, in which there are ways and methods for solving the stated problems.

On the one hand, it seems that it is much easier to write a graduation speech than the diploma itself. However, high-quality speech is a skillful squeeze out of the work, as well as its competent presentation. And it often happens that a diploma is written with the highest score, and a student gets a worse grade. Therefore, if there is a lack of self-confidence, you can order a speech on our website. And then the probability of failure due to bad speech will disappear. After all, we give a twenty-day guarantee for the work, and if something does not suit you, you can demand that the author finalize the order for free. We make sure that students are satisfied, so if the final version of the work does not meet the stated requirements, you will get your money back.

Formal requirements

When writing a speech for a thesis, you must also take into account that there are purely formal requirements.

• Time. Do not forget that there are many students, but only one commission. Therefore, the time for a defensive speech is regulated and ranges from 5 to 7 minutes. At the same time, you should remember about the time that will be spent on commission questions.
• Intonation. Where, no matter how on the defense of a diploma, is it important to win over listeners? Therefore, it is better not to read the speech monotonously, making accents with intonation.
• Style. When presenting a speech, it should be remembered that the main goal is understanding on the part of the commission. Therefore, you should not be too smart, but you can’t switch to colloquial speech either. In this matter, you need to observe the golden mean.
• Pronouns. As in the diploma itself, it is important to remember during the defense that although the author of the diploma is clearly spelled out, there are a lot of true owners of knowledge reflected in the work (the authors of all the sources the student relied on plus the supervisor), so first-person pronouns are not appropriate here.
• Questions. After the end of the speech, questions from the commission will inevitably follow, and you need to be ready for them. Suggested questions should be written down in the course of writing the thesis, work through all the questions that arose during the pre-defense, and you can also look at the questions at the end of chapters from textbooks on this topic.
• Pre-protection. In such a matter as defending a diploma, it is better not to be presumptuous and neglect pre-defense. On it, you can practice giving a speech and write down possible questions from the audience. This will allow you to feel more confident in the official defense.

Of course, these are only recommendations, and no one forces you to strictly follow them. However, the rejection of some positions during the defense will create additional questions from the certification committee, which is not always loyal. Therefore, it is best to think through all possible questions and answer them in advance in a defensive speech. Then the teachers will have a minimum of questions, and they will be grateful for the saved time.