Third year freelancing: how to grow your business

Everyone who works as a freelancer, at some point, thinks about how to stop working for customers and start their own business. How to do this already in the third year of freelancing, we will tell in our article.

With “you” ads

If you have figured out what you will earn money on, namely what product you are going to promote via the Internet, and have also assembled a team of professionals, then it is time to think about clients. How to increase demand for your product or service? Of course, only through advertising. Advertising costs money, and a lot of it, especially if you are interested in more than just a one-time mention on social networks or even in the media. You can significantly increase the flow of customer applications through contextual advertising, cross-promotion in social networks. At the initial stages, you can do without advertising specialists. The main thing is to adhere to the basic rules of successful marketing. Do not forget to analyze through which channels advertising has paid off, and which ones the advertiser needs to work on or completely eliminate – they bring more costs than income.

In addition to the responsiveness of interested parties to advertising, it is necessary to generate statistics on how many people, after sending the application, agreed to further cooperation. In freelancing, this is called a conversion. If you have a good conversion rate (about 50-70) percent, then you can raise the cost of a product or service, and if vice versa, then reduce it.

In order for customer requests to turn into cooperation, when buying a product, you must adhere to the following principles:

• accounting for incoming requests through the CRM system (allows you to monitor the conversion);
• ask to indicate the reasons for refusal to cooperate – perhaps some terms of the contract can be negotiated and a more attractive offer can be made;
• divide buyers into groups and subgroups based on their interests (price, quality, terms);
• give the client the feeling of working with professionals – make your website, presentations, advertising as high quality and attractive as possible.

Product development and partnerships

When freelancing, it is important to constantly improve the quality of a product or service, while the price should not increase significantly, ideally it should remain the same as it was at the beginning of the business. But such a rule is difficult to adhere to due to the fact that the salaries of employees should be higher: the quality of the service is identical to the level of professionalism of a specialist. Therefore, it is very important that when you have already advanced from the entry level, the company has won its place among competitors and began to receive stable income, the business owner should leave participation in sales and advertising.

Learn to trust your team, and dedicate yourself and your time only to analysis and building partnerships. It is undeniable that if you started your business after working for a certain time as a freelancer, at one point it may seem that you can do it yourself. And you don’t need extra shots. But this is a delusion. In fact, it will take you more time to complete the task than an ordinary specialist. Promotion and sales should be done by people who are specially trained in this. In this connection, there is no need to be greedy for personnel who do quality work, and not just for show.

It is possible to significantly reduce advertising costs by building relationships with business partners. In addition, good partnerships are a guarantee that if you have any difficulties, you can always ask for help. It often happens that business colleagues give their best specialists to help the partner company get out of a temporary crisis.

The first thing to do is to run cross promotion. You will significantly reduce your advertising costs. It is important here to choose exactly such partners, whose products complemented the functions of your own, or vice versa.

Automation of routine tasks

The secret to automating routine tasks is to reduce the cost of the amount of time to get $100. Thus, even from 2-4 hours of activity per week, there will be an opportunity to earn good money. The free time that has appeared can be used to develop a new product or even develop new tasks that can also be automated.

Another invaluable investment in a freelance business will be the automation of routine tasks. Of course, you can’t do without a programmer here, but he doesn’t have to work for you on a permanent basis – it’s better to choose temporary cooperation, where the payment is proportional to the work done. For example, a one-time use of the services of a freelancer will cost three times cheaper than a new staff member accepted into the state – additional costs for the design of a social package. If you urgently need to find a contractor who would fill content for the site, write advertising texts, register on the Author24 online platform as a customer and choose the best creative and responsible freelancers.

Also, don’t forget that even professionals sometimes need instructions or so-called reminders. This forms the employees of the company to quickly respond to the client’s request, to emerging problematic moments in the transaction, adhering to the terms and methods of payment. How the work is going, which orders are being processed, which are completed – all this can be tracked using the available free tools. For such purposes, the Telegram channel is suitable, as well as in the Google Spreadsheet, where there is a form for working through Facebook.

It would be nice to have a personnel reserve, where potential specialists will be gathered, who, in case of emergency, can be contacted.

If we analyze a freelance business in terms of structure, then it consists of five important parts that are interconnected:

• marketing and launching new products;
• sales of service products – sales;
• production: the process of working on a product or quality of service;
• staff;
• support services.

By working through each point, you can create and develop a successful business. To do this, you need to show ingenuity and diligence, take advantage of new methods and tools.

When, after many sleepless nights, the diploma is finally ready, I want to pass it and forget it. But the university will not lag behind the student so easily. After all, the full text of the diploma was read only by the supervisor, and a whole commission will gather to evaluate it. Therefore, in many respects, his assessment depends on how a student defends a diploma.

So what is a successful defense?

• Competent protection text
• positive diploma review
• confident answers to commission questions

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our experts will write you a paper of any complexity, and you can discuss the price with them personally.

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our experts will write you a paper of any complexity, and you can discuss the price with them personally.

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our experts will write you a paper of any complexity, and you can discuss the price with them personally.

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our experts will write you a paper of any complexity, and you can discuss the price with them personally.

Speech structure

Of course, what exactly to say in the defense depends mainly on the topic of the thesis and on what exactly is written in it, but there are general recommendations that are suitable for everyone.

• First of all, we need to greet the members of the evaluation committee. (“Dear members of the attestation commission! Your attention is presented to the final qualifying work on the topic …”)
• Introductory part. Here you need to reveal the topic and identify the issues that are raised in the work.
• Relevance of the topic. At this stage, it is important to prove the relevance of the chosen topic and the degree of its development in other people’s works. Indicate the subject, object, objectives and purpose of the study.
• Theme disclosure structure. Here you just need to list the paragraphs that are in the work and briefly describe them.
• Problem statement. To confirm the relevance of the topic, it is necessary to state the problem and indicate the debatable opinions on this matter.
• Conclusions. At the end of the speech, the commission should hear the conclusions that the student came to in the course of writing the diploma, in which there are ways and methods for solving the stated problems.

On the one hand, it seems that it is much easier to write a graduation speech than the diploma itself. However, high-quality speech is a skillful squeeze out of the work, as well as its competent presentation. And it often happens that a diploma is written with the highest score, and a student gets a worse grade. Therefore, if there is a lack of self-confidence, you can order a speech on our website. And then the probability of failure due to bad speech will disappear. After all, we give a twenty-day guarantee for the work, and if something does not suit you, you can demand that the author finalize the order for free. We make sure that students are satisfied, so if the final version of the work does not meet the stated requirements, you will get your money back.

Formal requirements

When writing a speech for a thesis, you must also take into account that there are purely formal requirements.

• Time. Do not forget that there are many students, but the commission is one. Therefore, the time for a defensive speech is regulated and ranges from 5 to 7 minutes. At the same time, you should remember about the time that will be spent on commission questions.
• Intonation. Where, no matter how on the defense of a diploma, is it important to win over listeners? Therefore, it is better not to read the speech monotonously, making accents with intonation.
• Style. When presenting a speech, it should be remembered that the main goal is understanding on the part of the commission. Therefore, you should not be too smart, but you can’t switch to colloquial speech either. In this matter, you need to observe the golden mean.
• Pronouns. As in the diploma itself, it is important to remember during the defense that although the author of the diploma is clearly spelled out, there are a lot of true owners of knowledge reflected in the work (the authors of all the sources the student relied on plus the supervisor), so first-person pronouns are not appropriate here.
• Questions. After the end of the speech, questions from the commission will inevitably follow, and you need to be ready for them. Suggested questions should be written down in the course of writing the thesis, work through all the questions that arose during the pre-defense, and you can also look at the questions at the end of chapters from textbooks on this topic.
• Pre-protection. In such a matter as defending a diploma, it is better not to be presumptuous and neglect pre-defense. On it, you can practice giving a speech and write down possible questions from the audience. This will allow you to feel more confident in the official defense.

Of course, these are only recommendations, and no one forces you to strictly follow them. However, the rejection of some positions during the defense will create additional questions from the certification committee, which is not always loyal. Therefore, it is best to think through all possible questions and answer them in advance in a defensive speech. Then the teachers will have a minimum of questions, and they will be grateful for the saved time.