5 secrets of effective landing

Landing comes from the English phrase “landing page”, which in translation means a landing page. Such pages are created not just like that, but taking into account the psychology of visitors. Such pages should cling and not let go of potential consumers until the moment of purchase, since it will be difficult to attract a visitor again.

In simple terms, this is an offline page that the user gets to after clicking on an ad or as a result of a search. In marketing, landing pages are used quite often due to their difference from regular websites: the main goal of a landing page is for the visitor to perform a specific action, and websites are multi-purpose. This restriction allows such a page to be effective and remain in demand among specialists.

What is the purpose of such a function? For example, signing up for a webinar, generating requests for a specific service or product, downloading an e-book, subscribing to news and products that you promote, etc.

Promoting a page like this has never been easy. This is because the concept of optimization is variable. The brand name and reputation matters a lot here, as well as how customers get to the page. There are several ways that will affect the increase in conversion, which can be found below.

Landing Benefits:

1. A specific offer. Selling pages completely concentrate the user’s attention on the goods and services of the organization smoothly, but do everything so that the client eventually completes the order.
2. Easy to design. Such pages have a simple structure, so a person will not get confused in the links and site structure.
3. Fast loading site. The client will not leave you for competitors while waiting for the page to load.
4. Small waste of time to create. If we compare multi-page sites and high-quality landing pages, then the second ones are created quickly – it will take from 1 day to launch a landing page according to a template and up to 5 days to develop and fill it.

Cons:

1. Not only a landing page can be a channel of communication with the audience. The task of a business is not only to attract new customers, but also to form an audience loyal to the company or brand, retain and return customers, which such a thing as a landing page cannot handle.
2. Great competition from popular multi-page sites.

Good choice of color combination.

It is unlikely that a designer will want to use yellow if it is not in the brand logo. This color is not the best and does not go well with other shades. But it is the one that is considered the most effective when it comes to landing page optimization.

Someone may have noticed the yellow color in the warning signs at traffic lights. Its use here is not accidental. Yellow is considered a warning color and tells people to be careful. When a designer combines yellow and black together when creating a landing page, it makes a powerful impression on the user. Black and red can be even more effective than this combination, but this is too bright and risky, and yellow tends to attract attention and not scare away.

When optimizing your landing page, try experimenting with the existing palette and add black and yellow to it.

Special word

Instances where page traffic increases due to the replacement of one word with another are not very common, but they do happen. What is this word? So, for many it will be unexpected, but this word is “receive”. On this occasion, studies and A / B tests were conducted, which showed that when the word “get” is included in a call to action, it greatly affects the behavior of customers and they are ready to click on the button and order a product or service. For example, the call “Get price information” works many times better than “Price information”.

Stop using the navigation bar

Harm of using weak social proof

Social proof is an important component of any successful landing page. But there is a problem, which is that designers have started using this element everywhere, which is considered a mistake. This is how the concept of “weak social proof” appeared.

An example of weak proof: placing social media buttons at the top of the page. This, of course, is not bad when a potential client sees the Vkontakte icon, which indicates that 13 thousand people clicked on the link. But such a button can ruin everything if the page views are equal to 0. Therefore, it is better to remove such an element, because this is weak social proof.

Beautiful and high-quality images

The image is considered an important part of the landing page, but not all marketers use them correctly, thinking that absolutely everyone works effectively. The conversion rate can drop significantly if you choose the wrong image. To solve the problem, you should stop using images from stocks, especially if it is an image of people.

The image that was used lacks originality and has nothing to do with the product or service the landing page is promoting. That is why it doesn’t work. Try replacing the stock image with a photo of a real employee. Such a step will lead to great progress.

In cases where the conversion rate is not growing, you understand that you need to spend enough time and effort to get the ball rolling. Marketers with small budgets are not happy with this idea. But still, the situation can be corrected by knowing the real ways.

The best way to develop such sites is with the help of someone who specializes in this. The Author24 website is perfect for choosing a qualified specialist. The best experts are gathered here, they have a special education, have been accredited and are quite experienced. Over the years, we have managed to assemble a team of responsible performers, and among them you will definitely find yours.

When, after many sleepless nights, the diploma is finally ready, I want to pass it and forget it. But the university will not lag behind the student so easily. After all, the full text of the diploma was read only by the supervisor, and a whole commission will gather to evaluate it. Therefore, in many respects, his assessment depends on how a student defends a diploma.

So what is a successful defense?

• Competent protection text
• positive diploma review
• confident answers to commission questions

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our experts will write you a paper of any complexity, and you can discuss the price with them personally.

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our experts will write you a paper of any complexity, and you can discuss the price with them personally.

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our experts will write you a paper of any complexity, and you can discuss the price with them personally.

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our experts will write you a paper of any complexity, and you can discuss the price with them personally.

Speech structure

Of course, what exactly to say in the defense depends mainly on the topic of the thesis and on what exactly is written in it, but there are general recommendations that are suitable for everyone.

• First of all, we need to greet the members of the evaluation committee. (“Dear members of the attestation commission! Your attention is presented to the final qualifying work on the topic …”)
• Introductory part. Here you need to reveal the topic and identify the issues that are raised in the work.
• Relevance of the topic. At this stage, it is important to prove the relevance of the chosen topic and the degree of its development in other people’s works. Indicate the subject, object, objectives and purpose of the study.
• Theme disclosure structure. Here you just need to list the paragraphs that are in the work and briefly describe them.
• Problem statement. To confirm the relevance of the topic, it is necessary to state the problem and indicate the debatable opinions on this matter.
• Conclusions. At the end of the speech, the commission should hear the conclusions that the student came to in the course of writing the diploma, in which there are ways and methods for solving the stated problems.

On the one hand, it seems that it is much easier to write a graduation speech than the diploma itself. However, high-quality speech is a skillful squeeze out of the work, as well as its competent presentation. And it often happens that a diploma is written with the highest score, and a student gets a worse grade. Therefore, if there is a lack of self-confidence, you can order a speech on our website. And then the probability of failure due to bad speech will disappear. After all, we give a twenty-day guarantee for the work, and if something does not suit you, you can demand that the author finalize the order for free. We make sure that students are satisfied, so if the final version of the work does not meet the stated requirements, you will get your money back.

Formal requirements

When writing a speech for a thesis, you must also take into account that there are purely formal requirements.

• Time. Do not forget that there are many students, but the commission is one. Therefore, the time for a defensive speech is regulated and ranges from 5 to 7 minutes. At the same time, you should remember about the time that will be spent on commission questions.
• Intonation. Where, no matter how on the defense of a diploma, is it important to win over listeners? Therefore, it is better not to read the speech monotonously, making accents with intonation.
• Style. When presenting a speech, it should be remembered that the main goal is understanding on the part of the commission. Therefore, you should not be too smart, but you can’t switch to colloquial speech either. In this matter, you need to observe the golden mean.
• Pronouns. As in the diploma itself, it is important to remember during the defense that although the author of the diploma is clearly spelled out, there are a lot of true owners of knowledge reflected in the work (the authors of all the sources the student relied on plus the supervisor), so first-person pronouns are not appropriate here.
• Questions. After the end of the speech, questions from the commission will inevitably follow, and you need to be ready for them. Suggested questions should be written down in the course of writing the thesis, work through all the questions that arose during the pre-defense, and you can also look at the questions at the end of chapters from textbooks on this topic.
• Pre-protection. In such a matter as defending a diploma, it is better not to be presumptuous and neglect pre-defense. On it, you can practice giving a speech and write down possible questions from the audience. This will allow you to feel more confident in the official defense.

Of course, these are only recommendations, and no one forces you to strictly follow them. However, the rejection of some positions during the defense will create additional questions from the certification committee, which is not always loyal. Therefore, it is best to think through all possible questions and answer them in advance in a defensive speech. Then the teachers will have a minimum of questions, and they will be grateful for the saved time.