LVMH and Kering set new goals for sustainable development, fast food and souvenirs replace the fashion segment in St. Petersburg, and Wildberries again becomes the hero of the info

Digest: Main news for the week

You will not surprise anyone with the creation of the meta -combat. Therefore, the American brand Telfar presented a new media product as part of Fashion Week in New York.

Telfar.TV will translate the releases of new collections and the fashion show of its creative community. You can connect to the channel through a special application or ROKU and Apple TV services.

Mark wants to attract viewers to create joint content. Each user of the application will be able to upload his own videos with brand accessories. Telfar expects a new method of communication to more closely interact with the audience.

What do modern parents think about removing children's clothing?

While the fashionable community is trumpeting about the heyday of the Ruyl market and the trends for clothes from my mother’s chiffonier and grandmother's chest, Ozon finds out from real customers how they relate to the removal of clothing for older brothers, sisters and children of friends.

◾️ The fifth adult Russian in childhood toned clothes for an older brother or sister, and every fourth constantly bought things for outgrowth.

◾️ Polish of respondents did not like too much things, so now every third parent is buying exclusively new clothes in size to their children.

◾️16% of respondents experienced awkwardness, putting on things from someone else's shoulder (1% more because of this were even teased).

◾️ If the worn things used to save or get scarce clothes, now every fourth respondent considers their use a sign of conscious consumption. Constantly buying new children's things, and then throwing them out is unreasonable and non -ecological.

◾️Nomic nostalgia. The respondents called their favorite things from childhood: fashionable jeans, a cool jacket with a print, luminous sneakers. And today every thirteenth parent is trying to buy things that his child likes.

Why do brands create innovative laboratories?

The role of scientific and technological progress in the fashion industry is growing. Now brands are forced to more actively implement scientific developments in order to remain competitive. Brands are interested in maintaining identity, so they open their own laboratories. For example, an American clothing manufacturer for outdoor activities Rhone announced the creation of the Nanoprojects line. It will represent its own brand technologies.

Recently, Adidas, Pangaia and Allbirds have developed a number of new materials to expand the characteristics of clothing for sports and outdoor activities. Crocs said that the company plans to reduce emissions through the introduction of the new Croslite biomaterial. The principle that is relevant in the industry is not only to improve products, but also to make them more stable.

Wildberries employees demand to revise the working conditions in the company

Marketplace workers published an open letter in which they insist on changing working conditions.

Recently, the Wildberries leadership has changed the payment system at the issues of issuing orders. According to the authors of the petition, now they cannot fulfill mandatory norms. The company delays the salary, forces to process and does not give breaks. By the way, some of the employees shared their impressions of their experience on Marketplais with The Village.

The authors of the letter said that the leadership had already responded to the petition and promised to recalculate salaries to injured employees. However, whether it is not yet clear to be waiting for the changes in working conditions.

Recall that a month ago, the contractor Wildberries was also convicted of forced labor.

Farfetch launches The Art of Choice International Photo Project – about endless inspiration sources

The project is the ability to update cult fashion images through the prism of archival photographs.

Critic and writer Antwaun Sargent, photographer Tyler Mitchell, architect and composer Karl Gerges and singer FKA Twigs created a thematic selection of photographs from the archives of the 20th century of the international photo agency Magnum.

In honor of the launch of the project in London, New York and Dubai, street installations will appear for 24 hours. The international online program includes the launch of the Farfetch Tiktok Account and special content on the collaborators Instagram accounts (for example, FKA Twigs has already spoke about the fashionable history of London and inspiration by the past).

Vmagazine digital cover dedicated to the victims of transfobia

A NFT dress created by the Neri digital artist in memory of lives lost due to violence against transgender people in 2020 was tried on the transgender model and actress Valentina Sampaio.

This year, Valentina appeared on Met Gala in a red dress from Iris Van Herpen-as if a physically embodied version of the NFT art from the cover with a “sinewy” texture of the fabric and silhouette of sleeves, in the dynamics of the thought of flowing blood.

The disgraces of the Selebri’s outfits on Met Gala and without our participation a couple of days ago was full of the entire Internet, but it is much more interesting that for many guests the cost of a costume institute is a reason for statements.

The new goal of the largest players in the fashion industry

LVMH and Kering have become participants in the World Congress on Nature Protection. Representatives of the companies-Antoine Arno and Marie-Klee Davia-emphasized in their reports that they consider the protection and restoration of biodiversity more like an opportunity for development. Fashion giants spoke about their initiatives, most of which are aimed at regenerative agriculture.

“Current measures are ineffective. The goal requires serious transformations of agricultural and business models, ”Juliet Cody, the head of the fashion and luxury Pur Projet, responded to LVMH and Kering plans.

Any statements of brands in the field of sustainable development should be critical.Companies are setting new goals for more than just ethical reasons. It is important for business to ensure continuous supply of high-quality raw materials in the same volumes. Therefore, when assessing, we propose to rely on specific achievements instead of plans for the future.

Transformation of street retail in St. Petersburg: fast food and souvenirs against the fashion segment

This year, the strongest rotation of fashion operators was noted in three specialized corridors of St. Petersburg – Bolshaya Konyushennaya Street, Bolshoy Prospekt of the Petrogradskaya Side and Nevsky Prospekt. Over the past 10 years, fashion corridors have been formed in St. Petersburg, where catering operators and fashion retailers are leading in the structure of open tenants.

At the same time, Bolshaya Konyushennaya is losing its status due to a decrease in the share of fashion and the growth of public catering – not everyone has enough premises with a large showcase and a separate entrance.

Appearance on Bolshoi Prospekt P.S. Uniqlo, Other Stories, Cos, Home Concept Store increased interest in the location among other fashion brands so much that the area survived even the pandemic crisis with minimal losses.

Nevsky Prospekt is chosen by luxury segment brands because of the abundance of premises with display windows and proximity to similar brands. But if earlier the main part of Nevsky was considered one of the fashion locations of St. Petersburg, today fashion brands and restaurants have been replaced by fast-demand retailers – fast food, services, souvenirs.