Do I need to give discounts to regular customers?

11.01.202221.04.2022 Sam

A discount is an interesting strategic move designed to attract the attention of a buyer or, in our case, a customer. When are discounts justified, and in what situations will the performer deprive himself of all profits if he makes such concessions? Almost every author faces this issue during his practice.

What is a discount and why is it needed

Often, when we pass shopping malls, we see discount ads.

As a rule, in the field of trade, such promotions are carried out with the aim of getting rid of slow-moving goods or those whose expiration date is coming to an end, if we are talking about grocery stores. In this case, entrepreneurs are trying to get at least some profit from the sale of obviously unprofitable products or to negate losses.
An example of a clear attraction of customers, which everyone has encountered more than once, is huge bright banners at the boutique window with the inscription SALE. Does the buyer benefit from this? The answer may not be so obvious. Often, before the promotion, the owners of the outlet overestimate the price of the goods, and at the same time, even promising a 50% discount, they remain in the black.
Quite often you can find such a system as issuing discount cards. They give the right to regular customers to receive a bonus when purchasing goods within a certain distribution network, which often predetermines the client’s choice in favor of this particular network or specific products among similar positions.

In all the cases considered, one can trace the obvious benefit for the one who organizes the action. Does the same principle work in freelancing?

Freelance: bonuses and discounts for regular customers

“Is it worth messing with this?” – performers often ask themselves. And there is no definite answer.

In the case of certain material goods, we can draw logical conclusions about the pros and cons of the purchased products. For example, when buying an electric kettle, we pay attention to the design of the structure, find out the main characteristics, maximum loads, quality and durability of materials. Based on all this, we can assume how long the product will last and whether it is worth paying the requested amount for it.

Information is a completely different category of goods. Here, no one can obviously answer whether the written text will be profitable or it will remain a set of words. Assessing the quality of texts is a delicate matter. Of course, we are not talking about the correct construction of sentences and other obvious factors that a priori should be inherent in any proposed text. Each author is obliged to adequately evaluate their work in order not to lose income.

As a rule, novice copywriters and rewriters focus on the low cost of their texts, thereby attracting customers. This is suitable for teamwork, where each author is only a link in a large working chain from the performer to the customer. In such conditions, discounts and promotions usually do not even come up. With a gradual increase in quality, complication of topics and the emergence of additional requirements for the design of the text, its cost also increases, which is logical. When reaching a new level of work with a customer without intermediaries, a freelancer inevitably faces the question of evaluating his own work. And here everything depends solely on the relationship between the contractor and the customer: will they be able to agree on the cost of the work or will they have to make certain concessions so that the deal equally suits both parties. It is necessary to decide in which cases it is worth giving a discount, and in which it is better to remain on your own terms.

Freelance discounts

Quite often, the author will agree to complete an order with a lower payment for a new client. This is done in order to attract the customer, to give an opportunity to evaluate the quality of the content and continue fruitful cooperation in the future. In this case, it is necessary to emphasize that this is a temporary action, and your work is worth more. The same story with unpaid test assignments. By doing so, of course, you can get a “big” wealthy client, or you can remain without profit, wasting your time. Therefore, it is worth offering such conditions with great caution.

The main question is whether it is worth giving a discount to regular customers? As you know, customer retention is easier than finding a new one. But here, too, certain prerequisites should be taken into account. If the pay for the work is low enough, then a logical question arises: what will I get if I make concessions? In such cases, by lowering your price, you can completely remain without income. If the cost of the order, in your opinion, is quite adequate, then you can think about pleasant bonuses for the client.

The key to success is to never work at a loss. For example, to notify customers that a discount is possible only in certain cases, and its size depends on the complexity of the topic, the volume of the order and the urgency of its implementation.
Another fundamentally important point – concessions must be mutual. For example, if a customer asks for a discount, you can ask for an increase in the prepayment in return. This will help to maintain the proper format of work and prevent possible problems in the form of a further reduction in payment.
It is necessary to draw up a clear and open system of discounts in time. For example, give a 5% discount to those customers who paid 5 or more orders in a timely manner, 10% – from 20 orders and more. Such an approach in doing business will save you from unnecessary losses of time and money.

Don’t be afraid to insist on your value. Know the value of your work and do not let yourself be manipulated. Remember that sometimes it is better to be left without an order at all than to spend personal time on a loss-making business. Stick to your principles and improve the quality of your work, develop your skills and take care of getting up-to-date information in a timely manner, then you will always be a sought-after specialist with a decent income.

When, after many sleepless nights, the diploma is finally ready, I want to pass it and forget it. But the university will not lag behind the student so easily. After all, the full text of the diploma was read only by the supervisor, and a whole commission will gather to evaluate it. Therefore, in many respects, his assessment depends on how a student defends a diploma.

So what is a successful defense?

Competent protection text
positive diploma review
confident answers to commission questions

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our experts will write you a paper of any complexity, and you can discuss the price with them personally.

Speech structure

Of course, what exactly to say in the defense depends mainly on the topic of the thesis and on what exactly is written in it, but there are general recommendations that are suitable for everyone.

First of all, we need to greet the members of the evaluation committee. (“Dear members of the attestation commission! Your attention is presented to the final qualifying work on the topic …”)
Introductory part. Here you need to reveal the topic and identify the issues that are raised in the work.
Relevance of the topic. At this stage, it is important to prove the relevance of the chosen topic and the degree of its development in other people’s works. Indicate the subject, object, objectives and purpose of the study.
Theme disclosure structure. Here you just need to list the paragraphs that are in the work and briefly describe them.
Problem statement. To confirm the relevance of the topic, it is necessary to state the problem and indicate the debatable opinions on this matter.
Conclusions. At the end of the speech, the commission should hear the conclusions that the student came to in the course of writing the diploma, in which there are ways and methods for solving the stated problems.

On the one hand, it seems that it is much easier to write a graduation speech than the diploma itself. However, high-quality speech is a skillful squeeze out of the work, as well as its competent presentation. And it often happens that a diploma is written with the highest score, and a student gets a worse grade. Therefore, if there is a lack of self-confidence, you can order a speech on our website. And then the probability of failure due to bad speech will disappear. After all, we give a twenty-day guarantee for the work, and if something does not suit you, you can demand that the author finalize the order for free. We make sure that students are satisfied, so if the final version of the work does not meet the stated requirements, you will get your money back.

Formal requirements

When writing a speech for a thesis, you must also take into account that there are purely formal requirements.

Time. Do not forget that there are many students, but the commission is one. Therefore, the time for a defensive speech is regulated and ranges from 5 to 7 minutes. At the same time, you should remember about the time that will be spent on commission questions.
Intonation. Where, no matter how on the defense of a diploma, is it important to win over listeners? Therefore, it is better not to read the speech monotonously, making accents with intonation.
Style. When presenting a speech, it should be remembered that the main goal is understanding on the part of the commission. Therefore, you should not be too smart, but you can’t switch to colloquial speech either. In this matter, you need to observe the golden mean.
Pronouns. As in the diploma itself, it is important to remember during the defense that although the author of the diploma is clearly spelled out, there are a lot of true owners of knowledge reflected in the work (the authors of all the sources the student relied on plus the supervisor), so first-person pronouns are not appropriate here.
Questions. After the end of the speech, questions from the commission will inevitably follow, and you need to be ready for them. Suggested questions should be written down in the course of writing the thesis, work through all the questions that arose during the pre-defense, and you can also look at the questions at the end of chapters from textbooks on this topic.
Pre-protection. In such a matter as defending a diploma, it is better not to be presumptuous and neglect pre-defense. On it, you can practice giving a speech and write down possible questions from the audience. This will allow you to feel more confident in the official defense.

Of course, these are only recommendations, and no one forces you to strictly follow them. However, the rejection of some positions during the defense will create additional questions from the certification committee, which is not always loyal. Therefore, it is best to think through all possible questions and answer them in advance in a defensive speech. Then the teachers will have a minimum of questions, and they will be grateful for the saved time.