Should a freelancer understand psychology?

Customer psychology: many understand its importance when promoting a product, but why does a freelancer need it and how can it be used effectively?

It may seem at first glance that professionalism and a tactful approach in dealing with customers are enough for a successful existence in the market. This is far from true. Nobody canceled the human factor, especially since there are different categories of clients, and you need to be able to work with them, so you can’t do without psychology, especially if you are involved in marketing, advertising or electronic sales.

Psychology will be in your hands the most powerful tool that will help increase sales and take a worthy competitive position in the market. But you need to clearly understand how to use this tool: if you overdo it, you can turn into a manipulator, which the consumer really dislikes.

You will need to develop a loyal tactic that allows you to use business techniques, taking into account psychological factors.

Emotional component

Each consumer is confident in the independent choice of a particular product. In fact, the choice initially occurs at a subconscious level under the influence of various psychological factors. In other words, a person makes a decision based on their emotions. Your task as a seller of your service or product is to evoke such an emotion in a potential client that would contribute to his positive choice.

An advertising campaign aimed at demonstrating the benefits of the product in practical use will help with this. That’s why people are constantly involved in advertising, and not just products. It is important to show, for example, not just washing powder, but its application and the result of washing. On a subconscious level, the consumer will understand – yes, the powder is excellent, because it gives such a good result.

Scarcity and limitations

Many people have probably come across such slogans from the category “the offer is valid until such and such a date, hurry up to buy” or “the quantity of goods is limited”. The offer in the conditions of the so-called scarcity affects the psychology of the client, forcing him to purchase a product or service out of subconscious fear that he may not be in time, and someone will get ahead of him.

Here it is also important not to overdo it with restrictions and not turn on the “counter”, otherwise it looks like manipulation of the client: “there are 3 hours, 20 minutes and 10 seconds left before the end of the promotion” – familiar? Think about how you reacted to this restriction. This is a clear manipulation.

Follow the crowd

The effectiveness of presenting reviews and ratings to increase sales and expand the client audience has been proven repeatedly. That is why almost all sites try to make them freely available to the Internet user.

Conservatism and habits

Many people are conservative in their habits and may not change them: the same dishes in restaurants, hairdresser, massage therapist, etc. If you like something, then why change it, conservatives argue. Change comes with risks in terms of safety and psychological comfort, and is accompanied by a fear of disappointment in the product.

Given this psychological feature, many brands not only skillfully retain, but also expand their audience. In particular, this principle allows you to change the pricing policy without fear of losing customers who are psychologically attached to the product.

When applying this technique to freelancing, it should be borne in mind that everything is fine in moderation. If you dramatically increase the cost of your services, for example, or do it to a small extent, but constantly, the client will think about considering other options.

Structuring the selection

Structuring is another psychological technique that allows you to persuade a potential client to take the desired action. It is based on the following idea: the only and correct way to establish the value of a service (product) is considered to be a comparison with an analogue.

This means that the consumer audience will not purchase a product or service until they have the opportunity to choose among several options and compare their benefits. But in online practice, this method will not be effective. How to solve the problem? Highlighting the value of a product without comparing it to competitors. Just present the consumer with multiple versions of the same product. They will, of course, be different from each other in their characteristics and functionality, but this will keep the consumer on your site. And do not leave it for the purpose of comparison with other brands.

This is a technique often used by software developers. You can, for example, offer the following versions of your product: basic, standard, and premium. At the same time, the functionality of the standard version will be optimal, while the other two will be redundant. As a result, consumers will have the opportunity to choose exactly your product within the offer, which will significantly increase the sales rate, because they will not go to competitors. Structuring information will allow site visitors to compare the advantages of the product and choose the best option for themselves.

It is possible for a freelancer to use psychology in his work, but it is impossible to deceive a client. The main task is to facilitate the decision-making process for him. It is important to learn to convince, not to force. Only this approach will lead to success in the long run.

Excellent prospects for freelancing await employees of the exchange Author24. We are waiting for real professionals who are ready to show their creative potential in their work. A wide range of various projects and good financial opportunities are guaranteed by the freelance exchange Author24.

When, after many sleepless nights, the diploma is finally ready, I want to pass it and forget it. But the university will not lag behind the student so easily. After all, the full text of the diploma was read only by the supervisor, and a whole commission will gather to evaluate it. Therefore, in many respects, his assessment depends on how the student defends his diploma.

So what is a successful defense?

• Competent protection text
• positive diploma review
• confident answers to commission questions

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our specialists will write you a paper of any complexity, and you can discuss the price with them personally.

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our specialists will write you a paper of any complexity, and you can discuss the price with them personally.

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our specialists will write you a paper of any complexity, and you can discuss the price with them personally.

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our specialists will write you a paper of any complexity, and you can discuss the price with them personally.

Speech structure

Of course, what exactly to say in the defense depends mainly on the topic of the thesis and on what exactly is written in it, but there are general recommendations that are suitable for everyone.

• First, we need to say hello to the members of the evaluation committee. (“Dear members of the attestation commission! Your attention is presented to the final qualifying work on the topic …”)
• Introductory part. Here you need to reveal the topic and identify the issues that are raised in the work.
• Relevance of the topic. At this stage, it is important to prove the relevance of the chosen topic and the degree of its development in other people’s works. Indicate the subject, object, objectives and purpose of the study.
• Theme disclosure structure. Here you just need to list the paragraphs that are in the work and briefly describe them.
• Problem statement. To confirm the relevance of the topic, it is necessary to state the problem and indicate the debatable opinions on this matter.
• Conclusions. At the end of the speech, the commission should hear the conclusions that the student came to in the course of writing the diploma, in which there are ways and methods for solving the stated problems.

On the one hand, it seems that it is much easier to write a graduation speech than the diploma itself. However, high-quality speech is a skillful squeeze out of the work, as well as its competent presentation. And it often happens that a diploma is written with the highest score, and a student gets a worse grade. Therefore, if there is a lack of self-confidence, you can order a speech on our website. And then the probability of failure due to bad speech will disappear. After all, we give a twenty-day guarantee for the work, and if something does not suit you, you can demand that the author finalize the order for free. We make sure that students are satisfied, so if the final version of the work does not meet the stated requirements, you will get your money back.

Formal requirements

When writing a speech for a thesis, you must also take into account that there are purely formal requirements.

• Time. Do not forget that there are many students, but the commission is one. Therefore, the time for a defensive speech is regulated and ranges from 5 to 7 minutes. At the same time, you should remember about the time that will be spent on commission questions.
• Intonation. Where, no matter how on the defense of a diploma, is it important to win over listeners? Therefore, it is better not to read the speech monotonously, making accents with intonation.
• Style. When presenting a speech, it should be remembered that the main goal is understanding on the part of the commission. Therefore, you should not be too smart, but you can’t switch to colloquial speech either. In this matter, you need to observe the golden mean.
• Pronouns. As in the diploma itself, it is important to remember during the defense that although the author of the diploma is clearly spelled out, there are a lot of true owners of knowledge reflected in the work (the authors of all the sources the student relied on plus the supervisor), so first-person pronouns are not appropriate here.
• Questions. After the end of the speech, questions from the commission will inevitably follow, and you need to be ready for them. Suggested questions should be written down in the course of writing the thesis, work through all the questions that arose during the pre-defense, and you can also look at the questions at the end of chapters from textbooks on this topic.
• Pre-protection. In such a matter as defending a diploma, it is better not to be presumptuous and neglect pre-defense. On it, you can practice giving a speech and write down possible questions from the audience. This will allow you to feel more confident in the official defense.

Of course, these are only recommendations, and no one forces you to strictly follow them. However, the rejection of some positions during the defense will create additional questions from the certification committee, which is not always loyal. Therefore, it is best to think through all possible questions and answer them in advance in a defensive speech. Then the teachers will have a minimum of questions, and they will be grateful for the saved time.