The epicenter and ATB sponsor professional football clubs, Intertop puts on national and Olympic teams, many support the conduct of sports competitions and events: as the leaders of the Ukrainian retail and related industries contribute to development […]

The main thing is not victory, but participation: how retailers sponsor Ukrainian sport

The epicenter and ATB sponsor professional football clubs, Intertop puts on national and Olympic teams, many support sports competitions and events: as leaders of Ukrainian retail and related industries contribute to the development of sports and a healthy lifestyle.

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Representatives of Ukrainian business are quite actively attached to financing various sports competitions, teams, clubs and individual athletes. No exception – retailers and developers, byethat RAU It offers in detail to find out which of them acts as a sponsor of Ukrainian sports.

ATB

One of the important aspects of the implementation of social programs of the ATB Corporation is to support various sports. In 2016-17 alone, in the status of a partner and sponsor, the ATB Corporation helped organize the following sports events:

• 14th international boxing tournament among youth in Lviv (December 2016);
• Charity football match between the “national deputies team” and the “team of journalists of Ukraine” – “Parliamentary Cup”. According to the results of the sporting event, 200,000 hryvnias for the children of immigrants were collected (May 2017);
• Stage II of the Championship of Ukraine for Autocros-2017, (June 2017);
• The Dnieper ATB Marathon, within the framework of which the Ukrainian championship was held for marathon run (September 2017).

Since 2016, the corporation has been actively supporting the organization of marathon running at various distances in the city of Dnieper. The ATB performed not only the General Sponsor “Dnipro ATB Marathon”, but also contributed to a significant expansion of the circle of participants in this event. The company made sure that people with disabilities, pensioners and participants of the ATO also take part in the marathon. ATB Corporation also acted as the General Sponsor of Ukrainian Beach Football Competitions “ATB Super Cup of Ukraine-2018”. Also for many years in his native Dnieper co -owner of ATB Gennady Butkevich He held a Dnepr Open tennis tournament on his birthday.

In 2020, Butkevich BGV officially became the General Sponsor of the Zhytomyr football club Polesie. “The company evaluated the specifics of the football club, since before that there was no experience in football in BGV Group. Representatives of the company can probably say more precisely, but according to my feelings they looked closely, studied and gradually entered the process, ”said Polesie Director Vladimir Zagursky.

Epicenter

The epicenter chose the support of youth and the development of sports and sports in Ukraine with the leading social area of ​​its activity. Hundreds of children's and youth sports projects have been implemented, in which thousands of schoolchildren, young men, fans of an active lifestyle, and athletes from all over Ukraine took part.

To do this, in September 2008, the Epicenter sports club was opened in the city of Gorodok of the Khmelnitsky region. In October 2014, a modern sports complex Epicenter was built in the town. And in 2015-18, sports complexes in Kamenetz-Podolsky, Khmelnitsky and Slavut were added to the sports family of the Epicenter. Alexey Torokhtiy, Alexander Gvozdik, Alexander Usik-Olympic champions, who began their way in sports complexes of the epicenter in the town and Kamenetz-Podolsky.

The epicenter was also the first national sponsor of the Euro 2012 championship, and in 2012-14 and 2019-21-the title sponsor of the national team of football.

In many shopping centers of the epicenter, football teams from employees have been created.

In July 2011, the football team “Epicenter K3” became the winner of the football tournament among non-professional and amateurs and won the victory on the world sports arena for Ukraine-first place at the World Cup among fans, which was held by Buenos Aires (Argentina).

Moreover: since 2019, the epicenter has been supported by a professional football club from the city of Dunaevites in Khmelnitchina. Founded back in 1960, FC only in 2020 received professional status and is now performing in the second league of the Ukrainian football championship called Epicenter (Dunaevites).

And the volleyball club Epicenter-Podolyans will play in the Super League of Ukraine in the 2020-2021 season. The team from the city of Gorodok Khmelnitsky region won the 2019-2020 first league and paid for the contribution for participation in the new championship of the Super League. Epicenter-Podolyans are pupils of the sports complex Epicenter in the city of Gorodok. For three years, the team, which was created in 2018 at the initiative of local volleyball enthusiasts, first escaped to the second league of the All -Ukrainian championship, and in the year became the champion of the first league, not losing a single match.

Budhouse Group

In 2013, the General Sponsor of the International Sports Ball Dance Competition “Cup of the Kharkov mayor” became the Nikolsky shopping center. The dance tournament was attended by more than 1000 pairs from 18 countries. Since 2004, the Kharkov festival-competition has become one of the most striking and large-scale annual events in the dance world. It was founded with the aim of supporting and developing dance sports in Ukraine and very quickly achieved world recognition.

“We try to create not just a shopping center, but public centers. This imposes moral obligations on us to actively participate in the public life of the city. We are of great importance to cultural and sporting events in cities where our objects are located, and we try to support the best projects that are the hallmark of these cities.It is quite natural that we could not but interest one of the most striking Ukrainian sporting events – the annual international competition of sports ballroom dance in Kharkov, which has no analogues in Ukraine, ”said Maxim Gavryushin, operating director of Budhouse Group, which is the developer of the Nikolsky shopping center.

And in 2014, Budhouse Group was the general sponsorship of the international sports ballroom dance competition dedicated to the 70th anniversary from the day of the founding of the Kherson region, which was assigned the official title of “World Trofey 2014” according to the World Dance Couuncil Amateur League. It took place on the territory of the Kherson shopping center Fabrika.

“The Fabrika shopping center has already become for residents and guests of Kherson not just a shopping center. Today is a favorite place to leisure. An weekly in the walls of our complex are interesting concerts, competitions and sports competitions. We always support the most significant cultural city events in Kherson, ”said Gavryushin.

Intertop

The MTI group of companies and the National Olympic Committee (NOK) signed an agreement in 2018 according to which the Intertop shoes chain of shoes became an official partner and will provide Braska brand shoes specially designed for the knife, produced in Ukraine.

And in July 2021, Intertop became the first licensee of the national stage of large-scale corporate golf-tournament in the world of The World Corporate Golf Challenge (WCGC) in Kharkov, in which 70 participants from different companies and 34 teams took part.

The event was joined by Ukrainian sports and business elites, cultural figures, amateurs and professional players. Each team was represented by two golfs. Among the companies are Anex Tour, Dentsu Ukraine, Koval, MTI, three bears, DataForest, Logistic Plus and other national and international businesses with representative offices in Ukraine.

Samsung

For more than 30 years, Samsung has been a partner of the Olympic Games. Samsung Electronics Ukraine does not lag behind international trends and actively implement the principles of the global policy of the technological giant at the local level. Since 2000, Samsung Electronics has been supporting the Olympic team of Ukraine. In 2014, Samsung Electronics Ukraine initiated the All-Ukrainian Support Program for the National Olympic team during the Winter Olympiad in Sochi-2014-“Samsung Galaxy team”. In 2015, Samsung Electronics Ukraine and the National Olympic Committee once again extended cooperation. The new agreement provides for the active cooperation of Samsung with the NOC and the provision by the company financial assistance with the aim of developing sports and the Olympic movement in Ukraine.

Samsung Electronics also actively supports the development of Taekwondo in Ukraine. The South Korean company is a permanent and long -term partner of the Open Taekwondo Open Kyiv Open, which has been regularly held since 2013.

In April 2015, Kyiv Half Marathon, which was created to popularize a healthy lifestyle and collecting funds for charitable foundations, was already held in Kyiv.Samsung was also one of the sponsors of the sporting event. In addition, the company traditionally supports Olympic initiatives, among which the Olympic lesson and the Olympic run -in a worthy place.

Samsung connects more than a ten -year story with the UKRaine International CUP. This prestigious tournament, founded in 2002 by the Olympic champion Stella Zakharova, remains a cup of gymnastics representing Ukraine in the world arena; It has an international qualification that is counted to the participants for the common score of the Cups of Europe and the world, and annually attracts the best athletes from around the world.

The efforts of the Samsung Electronics, aimed at promoting a healthy lifestyle and the development of sports in Ukraine, were marked by an analogue of Oscars in the sports sphere of our country: in 2010, the company became a laureate of the All -Ukrainian Ceremony “Heroes of the Sports Year” in the nomination “Patrony of the Sports Year”.

Nova Poshta

Nova Poshta in 2012 became the official partner of the Ukrainian Cup final Drag Racing UDRF. As part of the event, participants from all over Ukraine had the opportunity to compete in speed and prove their skills, demonstrate the perfection and power of their cars. Participants in the competition fought for the championship in two categories: Street and sports. The Street category included five classes (up to 2000 cubic meters, up to 3,500 cubic meters, more than 3,500 cubic meters, STRETATMO, Street RWD).

In 2013, Nova Poshta supported the first international triathlon competitions Kiev Trithlon Cup 2013. Triathlon competitions were held in the historical part of Kyiv, starting from the 1st pier on the hem. The first stage of the race was to overcome the water distance by the Dnieper. The next stage of the tournament-cycling, covered the route from Naberezhno-Kreschatitskaya Street around the Obolon residential array and finished at the 10th pier of the river port. During the third stage of the tournament, the participants overcame a multi -kilometer route along the central streets of the capital, from Sagaidachny Street, through Vladimir descent, European square and Khreshchatyk.

For five years in a row, the company was a partner of Nova Poshta Kyiv Half Marathon, which organized the Run Ukraine team, being a title sponsor of competitions from 2015 to 2019. In 2019, the Kyiv half marathon received the status of the Silver Label from the World Athletics – the International Association, uniting 214 athletics federations from around the world. He became the first Ukrainian start with such a difference that indicates a high level of organization and compliance with world standards.

In 2019, almost 13,000 runners became its participants, and about 30,000 fans supported the participants. As part of the Kyiv half -marathon, for the first time in Ukraine, the Balkan athletics championship was held. Nova Poshta also organizes such running competitions in places where they were not previously held: Poltava, Sumy, Chernigov and Cherkasy.

Nova Poshta in 2016 acted as a title sponsor of the first football tournament in Ukraine of the ATO participants.The competitions were initiated by the public organization Association of ATO Participants Ukrainians – TOGETHER!. The tournament was attended by 10 football teams, consisting of direct participants in the hostilities and volunteers. All of them formed the Football League of ATO Participants, which officially became part of the Football Federation of Ukraine.

Arber

TM Arber in 2013 became the official partner in the formation of business style for the football club Dynamo (Kyiv).

Arber also dressed the football teams of Ukraine at the successful 2006 World Cup in Germany, home EURO 2012 and EURO 2016, and also partnered with the Ukrainian national football team and the delegation of the Ukrainian Football Association (UAF) at EURO 2020. For the official suit of the national team, the Arber team selected an innovative fabric from DRAGO, a company specializing in the manufacture of materials for creating suits using bespoke technology.

An integrated approach was used to form the details of the national team costume: