The Psychology of Social Exchange: How to Create Viral Content

How to create viral content on social networks? A question that is becoming more popular and frequently asked today. Indeed, in our time it is already impossible to imagine the Internet without “viruses”. In this article, we will look at what viral content is, how to create it correctly, and what tasks it helps to solve.

What is viral content and what are its goals

Viral content is information that users actively distribute on the Internet to a specific target audience, which, in turn, generates new targeted traffic. Viral content essentially has two main tasks:

• active distribution;
• generating targeted traffic.

That is, specialists create certain material, and people like the content so much that they begin to actively share it on social networks. This is what brings new visitors to the site with great speed.

1. The first task of viral content is to attract targeted traffic. Here it is worth understanding that we attract not just traffic to the site, but targeted traffic – those people who are directly related to our target audience. What is the client area of ​​the site, the site itself decides based on the content, characteristics of the services provided, location and other basic parameters. It is this task that is the so-called first phase of customer generation: the process when we fill our funnel with potential customers. In simple terms, we bring people to our site who are potentially interested in using our products or services. But this is only one of the tasks.
2. The second task is to attract the attention of the target audience. It is important not only to attract, but also to retain. But for the most part, this is not only viral advertising. The second task of viral content is based on advertising, SEO, cold calls, recommendations (“word of mouth”) and the content itself provided by the site. Such content is the most optimal for the site, because the content is not an aggressive way to attract attention. For example, there is no aggression in SEO at all.
3. The third task is interaction with leaders. In order to actively distribute and promote your product/brand on the Internet, you need to attract the attention of opinion leaders. This is important, because very often, if we manage to interact with opinion leaders and subject matter experts, we can quickly increase both brand awareness and significantly expand the list of potential customers. There is a huge audience of people behind the leaders, and if this leader recommends something on his audience contact channel (YouTube, Instagram, etc.), then his fans and readers will listen to these tips.

Why Content Goes Viral

In fact, the creation of viral content is a whole technology, having mastered it, you can get a successful result, a huge number of readers or customers of your brand, visits to the site and high sales.

Content Virality Criteria

The first criterion for such content is social currency. This implies that when we see some unique slogan, advertisement, poster or announcement that clearly stands out from other posts and articles on the Internet, contains secret or unique facts, photos or messages, then we willingly share it.

This happens according to the principles of psychology, because each person has a tendency to self-expression to one degree or another. And those who have it more share cool content to demonstrate that he found unique and interesting things on his own. With posts of an original nature, we essentially confirm this fact. The second criterion of viral content does not appear immediately, and it is called “triggers”. If you master a topic for a long time, actively develop it and show your knowledge, select materials on this topic, and also attract attention to yourself with this particular topic, then you will be associated with an expert in this field and recognized by the brand.

The third criterion of virality is the emotional impact on the audience. Fear, anger, laughter, pity – when content evokes such emotions, it is considered successful and people actively share it.

When, after many sleepless nights, the diploma is finally ready, I want to pass it and forget it. But the university will not lag behind the student so easily. After all, the full text of the diploma was read only by the supervisor, and a whole commission will gather to evaluate it. Therefore, in many respects, his assessment depends on how the student defends his diploma.

So what is a successful defense?

• Competent protection text
• positive diploma review
• confident answers to commission questions

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our specialists will write you a paper of any complexity, and you can discuss the price with them personally.

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our specialists will write you a paper of any complexity, and you can discuss the price with them personally.

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our specialists will write you a paper of any complexity, and you can discuss the price with them personally.

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our specialists will write you a paper of any complexity, and you can discuss the price with them personally.

Speech structure

Of course, what exactly to say in the defense depends mainly on the topic of the thesis and on what exactly is written in it, but there are general recommendations that are suitable for everyone.

• First of all, we need to greet the members of the evaluation committee. (“Dear members of the attestation commission! Your attention is presented to the final qualifying work on the topic …”)
• Introductory part. Here you need to reveal the topic and identify the issues that are raised in the work.
• Relevance of the topic. At this stage, it is important to prove the relevance of the chosen topic and the degree of its development in other people’s works. Indicate the subject, object, objectives and purpose of the study.
• Theme disclosure structure. Here you just need to list the paragraphs that are in the work and briefly describe them.
• Problem statement. To confirm the relevance of the topic, it is necessary to state the problem and indicate the debatable opinions on this matter.
• Conclusions. At the end of the speech, the commission should hear the conclusions that the student came to in the course of writing the diploma, in which there are ways and methods for solving the stated problems.

On the one hand, it seems that it is much easier to write a graduation speech than the diploma itself. However, high-quality speech is a skillful squeeze out of the work, as well as its competent presentation. And it often happens that a diploma is written with the highest score, and a student gets a worse grade. Therefore, if there is a lack of self-confidence, you can order a speech on our website. And then the probability of failure due to bad speech will disappear. After all, we give a twenty-day guarantee for the work, and if something does not suit you, you can demand that the author finalize the order for free. We make sure that students are satisfied, so if the final version of the work does not meet the stated requirements, you will get your money back.

Formal requirements

When writing a speech for a thesis, you must also take into account that there are purely formal requirements.

• Time. Do not forget that there are many students, but only one commission. Therefore, the time for a defensive speech is regulated and ranges from 5 to 7 minutes. At the same time, you should remember about the time that will be spent on commission questions.
• Intonation. Where, no matter how on the defense of a diploma, is it important to win over listeners? Therefore, it is better not to read the speech monotonously, making accents with intonation.
• Style. When presenting a speech, it should be remembered that the main goal is understanding on the part of the commission. Therefore, you should not be too smart, but you can’t switch to colloquial speech either. In this matter, you need to observe the golden mean.
• Pronouns. As in the diploma itself, it is important to remember during the defense that although the author of the diploma is clearly spelled out, there are a lot of true owners of knowledge reflected in the work (the authors of all the sources the student relied on plus the supervisor), so first-person pronouns are not appropriate here.
• Questions. After the end of the speech, questions from the commission will inevitably follow, and you need to be ready for them. Suggested questions should be written down in the course of writing the thesis, work through all the questions that arose during the pre-defense, and you can also look at the questions at the end of chapters from textbooks on this topic.
• Pre-protection. In such a matter as defending a diploma, it is better not to be presumptuous and neglect pre-defense. On it, you can practice giving a speech and write down possible questions from the audience. This will allow you to feel more confident in the official defense.

Of course, these are only recommendations, and no one forces you to strictly follow them. However, the rejection of some positions during the defense will create additional questions from the certification committee, which is not always loyal. Therefore, it is best to think through all possible questions and answer them in advance in a defensive speech. Then the teachers will have a minimum of questions, and they will be grateful for the saved time.