Copywriter Portfolio Tips

23.11.202121.04.2022 Sam

A portfolio for a freelancer is a very important indicator of success and acquired skills. The better your portfolio is, the higher the likelihood that the customer will want to work with you. But there are such specialties, the portfolio of which has certain nuances. For example, the work of a copywriter has features. What works should be added, what should be shown there and how to create a good impression?

Copywriter Portfolio Features

Perhaps the key feature of a copywriter’s portfolio is the fact that it is very easy to create works for your portfolio. If you are going to work as a web designer, you will have to create an entire website so that you can show your potential customer your skills. If you work as a designer, you need to make some sketches, do some graphic work and spend time on it. If you work as a copywriter, you always have examples of your work at hand that you can use for your portfolio.

Moreover, if you still don’t have any, you can easily make them yourself. For a copywriter, it is not necessary to perform huge and voluminous work. It will be enough to make just a few small projects for example. To show what you are capable of, you do not need to write texts of 10-15 pages. It will be problematic for the customer to even read such a volume. It will be quite enough to place several diverse works on various topics of a small volume. 1-2 pages will even be more than enough.

In such conditions, it will not be difficult to make a portfolio for yourself. In one day, you can do several good works, beautifully design and structure them. In just one day, you can make a portfolio from scratch and you will already have something to go to the customer with, you will have something to show and how to stand out from other candidates.

But on the other hand, a copywriter’s portfolio is not something visual. Text works cannot be judged from the attractiveness of their appearance. They are evaluated precisely by the content and meaning that you put into your work. Be sure to take this into account and add only the best work that you can be proud of. You must be confident in a particular work, know that it exactly complies with all generally accepted standards, does not contain errors and typos. Only then can you add it. Remember that if you have a mistake in your work, it is very likely to be found. And in this profession, their presence is highly undesirable. Check everything well so as not to get into an awkward situation and not lose your potential client.

What kind of work should a copywriter add to his portfolio?

In order to determine what work to add to your portfolio, you need to decide what exactly you want to do. There are many areas of copyright that you could master to work in them. For example:

Write scientific articles, academic papers.
Write content for websites.
Upload content to websites (for example, to a catalog for an online store).
Promote sites in search engines.
Translate sound recording into texts, decrypt scanned documents.
Write articles on a given topic.
Write sales texts.

In general, there are quite a few freelance directions in the copyright category. It all depends on the exchange itself and the customers who work there. Almost everyone can find a job in this area, you just need to master the basic skills of working with texts and learn how to write good papers.

The work in your portfolio should match the projects you expect to be hired. If you want to write sales texts, demonstrate your skills in portfolio work. If you want to write educational or scientific papers, be sure to show that you are capable of this. If you do not have examples of the work of the required topic and the required level, the chance that you will be able to get yourself such a project to work with will be minimal.

What should a copywriter not add to a portfolio?

As already mentioned, the profession of a copywriter allows you to get a huge number of examples of work without much difficulty. Here, all the work is done in the shortest possible time, which means that over time, an almost limitless set of them accumulates. So, is it worth adding everything so that there are always relevant works, and the appearance of having great experience is created?

Not really. Everything is far from being perceived as it might seem at first glance. A huge number of works in the portfolio does not mean that you are a good specialist. It makes no sense to add dozens of your works and show that you just have them. Of course, having a good experience is necessary and important. But it is far from always necessary to demonstrate it in the form of a large number of works in the portfolio.

The optimal number of works will be just a few pieces. If you work in different directions – add examples of your different work. Let it be 2-3 works of each type, more is not needed. But be sure to structure them and make it clear to the customer what kind of work belongs to what type. So, if, for example, you are approached by a customer who needs to write sales texts, he will be able to immediately see the necessary examples, and not re-read all your work.

If there are a lot of works in the portfolio, the customer will simply choose one or two and look only at them. You need to understand this. You do not know what kind of work he will choose. At the same time, you must be sure that he will choose a good job. How to do it? Very simply, all the work in your portfolio must be of proper quality and ready to be shown to a potential client. Add there only what you can be proud of, what you really like and for which you will not be ashamed. Then you won’t have to worry about the fact that the customer will choose the wrong job, look at not the best example and will not want to work with you. Always keep your portfolio in good shape, add current work, remove old ones, keep only the best options.

When, after many sleepless nights, the diploma is finally ready, I want to pass it and forget it. But the university will not lag behind the student so easily. After all, the full text of the diploma was read only by the supervisor, and a whole commission will gather to evaluate it. Therefore, in many respects, his assessment depends on how the student defends his diploma.

So what is a successful defense?

Competent protection text
positive diploma review
confident answers to commission questions

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our specialists will write you a paper of any complexity, and you can discuss the price with them personally.

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our experts will write you a paper of any complexity, and you can discuss the price with them personally.

Speech structure

Of course, what exactly to say in the defense depends mainly on the topic of the thesis and on what exactly is written in it, but there are general recommendations that are suitable for everyone.

First of all, we need to greet the members of the evaluation committee. (“Dear members of the attestation commission! Your attention is presented to the final qualifying work on the topic …”)
Introductory part. Here you need to reveal the topic and identify the issues that are raised in the work.
Relevance of the topic. At this stage, it is important to prove the relevance of the chosen topic and the degree of its development in other people’s works. Indicate the subject, object, objectives and purpose of the study.
Theme disclosure structure. Here you just need to list the paragraphs that are in the work and briefly describe them.
Problem statement. To confirm the relevance of the topic, it is necessary to state the problem and indicate debatable opinions on this matter.
Conclusions. At the end of the speech, the commission should hear the conclusions that the student came to in the course of writing the diploma, in which there are ways and methods for solving the stated problems.

On the one hand, it seems that it is much easier to write a graduation speech than the diploma itself. However, high-quality speech is a skillful squeeze out of the work, as well as its competent presentation. And it often happens that a diploma is written with the highest score, and a student gets a worse grade. Therefore, if there is a lack of self-confidence, you can order a speech on our website. And then the probability of failure due to bad speech will disappear. After all, we give a twenty-day guarantee for the work, and if something does not suit you, you can demand that the author finalize the order for free. We make sure that students are satisfied, so if the final version of the work does not meet the stated requirements, you will get your money back.

Formal requirements

When writing a speech for a thesis, you must also take into account that there are purely formal requirements.

Time. Do not forget that there are many students, but only one commission. Therefore, the time for a defensive speech is regulated and ranges from 5 to 7 minutes. At the same time, you should remember about the time that will be spent on commission questions.
Intonation. Where, no matter how on the defense of a diploma, is it important to win over listeners? Therefore, it is better not to read the speech monotonously, making accents with intonation.
Style. When presenting a speech, it should be remembered that the main goal is understanding on the part of the commission. Therefore, you should not be too smart, but you can’t switch to colloquial speech either. In this matter, you need to observe the golden mean.
Pronouns. As in the diploma itself, it is important to remember during the defense that although the author of the diploma is clearly spelled out, there are a lot of true owners of knowledge reflected in the work (the authors of all the sources the student relied on plus the supervisor), so first-person pronouns are not appropriate here.
Questions. After the end of the speech, questions from the commission will inevitably follow, and you need to be ready for them. Suggested questions should be written down in the course of writing the thesis, work through all the questions that arose during the pre-defense, and you can also look at the questions at the end of chapters from textbooks on this topic.
Pre-protection. In such a matter as defending a diploma, it is better not to be presumptuous and neglect pre-defense. On it, you can practice giving a speech and write down possible questions from the audience. This will allow you to feel more confident in the official defense.

Of course, these are only recommendations, and no one forces you to strictly follow them. However, the rejection of some positions during the defense will create additional questions from the certification committee, which is not always loyal. Therefore, it is best to think through all possible questions and answer them in advance in a defensive speech. Then the teachers will have a minimum of questions, and they will be grateful for the saved time.