Copywriting. Where to start, what is the essence of the work?

Work as a copywriter – talk about the specialty, its demand in the remote work market, where to start, the range of earnings.

Copywriting is a freelance type of activity that is associated with writing commercial texts, materials for publication in newspapers, brochures, and periodicals. Modern requirements for marketing Internet sites are forced to fill Internet resources according to the canons of SEO (search engine optimization). This takes into account:

• Text structure:
• Its uniqueness;
• The presence of keywords;
• Naturality and usefulness of the material;
• Amount of spam and nausea.

In order for the text to turn out to be readable, but to help the development of the resource, it is necessary to prepare it with high quality, taking into account all the requirements of the customer, promotion specialist and target audience. That is, a copywriter is a person who, according to a pre-compiled terms of reference, writes texts on a specified topic.

Rewriter and copywriter – what’s the difference?

Formally, these two activities are no different. Both a copywriter and a rewriter can work with commercial, informational, educational sites, Internet services, and software products. However, it is believed that a copywriter is a person who creates unique content, author’s materials fully adapted to the needs of the client, while the rewriter performs the unification of the proposed sources. Simply put, a copywriter writes an article from scratch, and a rewriter does the routine work of replacing words with synonyms without losing the meaning of the text.

Rewriting is estimated at 30-50% cheaper than the cost of copywriting, however, very rarely customers provide sources for this very rewriting. There is a conflict – rewriting is estimated cheaper, and the essence of the task is the same as in copywriting. Therefore, many experts agree that most often we are talking about the same thing, but with a different price.

Are copywriters in demand?

Definitely yes. The last 10 years have seen a real boom in the field of IT, precisely due to the increasing role of content in the marketing of enterprises in any field of activity. That is, if earlier it was enough to order an SEO promotion service and simply fill the site with simple content, now the competition has grown, and you need:

• Develop content plan;
• Analyze traffic sources;
• Calculate article publishing efficiency;
• Regularly publish new content;
• Add articles to social networks;
• Perform email distribution.

Every year there are new requirements for texts, which only increases the value of copywriters as marketing specialists.

Additional benefits of copywriters:

• Writing skills are universal. Copywriters make good specialists in SEO, marketing, website development, writing academic papers;
• This is a creative profession that allows you to get interesting tasks from various industries – trade, services, social activities;
• Professional copywriters have a relatively high income;
• There is always a demand for copywriting services;
• Independent activity can easily be converted into a collective one.

In fact, there is absolutely no investment required to start freelancing as a copywriter. It is enough to have high literacy, a few hours of time to complete the tasks. On the one hand, this complicates competition at the initial stage, but on the other hand, it stirs up the interest of customers who are interested in cooperating with industry professionals.

How much can you earn from copywriting?

In this specialty, everyone lives according to the laws of the market. The trend of the last 5 years is to lower the lowest rates and to increase the rates among professionals. For example, masters of the word who have been working in copywriting for 5 years or more can ask for their services from 1,000 rubles for 1,000 characters or up to 5,000 for an article that describes a particular product or service. Moreover, aces count all characters, including spaces, while all other writers count without taking into account spaces. A beginner can count on a rate of 25-30 rubles per 1000 characters, but this price can be easily raised if you start working with solvent customers who have increased requirements for texts. On average, for a specialist with six months of experience, the rate can vary from 40 to 60 rubles per 1000 characters. Note that at the same time as the rate for copywriting increases, you will be able to increase the volume of tasks performed per unit of time. That is why an acceptable income for freelancers is achieved after six months or a year of hard work.

How can I earn more?

Avtor24 Exchange provides all the opportunities for a quick start for both beginners and experienced copywriters. Our resource is visited daily by several tens of thousands of customers who regularly post projects of varying complexity. To try your hand at copywriting, you only need to spend a few minutes on registration, after which an almost endless source of clients will open up.

When, after many sleepless nights, the diploma is finally ready, I want to pass it and forget it. But the university will not lag behind the student so easily. After all, the full text of the diploma was read only by the supervisor, and a whole commission will gather to evaluate it. Therefore, in many respects, his assessment depends on how a student defends a diploma.

So what is a successful defense?

• Competent protection text
• positive diploma review
• confident answers to commission questions

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our experts will write you a paper of any complexity, and you can discuss the price with them personally.

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our experts will write you a paper of any complexity, and you can discuss the price with them personally.

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our experts will write you a paper of any complexity, and you can discuss the price with them personally.

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our experts will write you a paper of any complexity, and you can discuss the price with them personally.

Speech structure

Of course, what exactly to say in the defense depends mainly on the topic of the thesis and on what exactly is written in it, but there are general recommendations that are suitable for everyone.

• First of all, we need to greet the members of the evaluation committee. (“Dear members of the attestation commission! Your attention is presented to the final qualifying work on the topic …”)
• Introductory part. Here you need to reveal the topic and identify the issues that are raised in the work.
• Relevance of the topic. At this stage, it is important to prove the relevance of the chosen topic and the degree of its development in other people’s works. Indicate the subject, object, objectives and purpose of the study.
• Theme disclosure structure. Here you just need to list the paragraphs that are in the work and briefly describe them.
• Problem statement. To confirm the relevance of the topic, it is necessary to state the problem and indicate the debatable opinions on this matter.
• Conclusions. At the end of the speech, the commission should hear the conclusions that the student came to in the course of writing the diploma, in which there are ways and methods for solving the stated problems.

On the one hand, it seems that it is much easier to write a graduation speech than the diploma itself. However, high-quality speech is a skillful squeeze out of the work, as well as its competent presentation. And it often happens that a diploma is written with the highest score, and a student gets a worse grade. Therefore, if there is a lack of self-confidence, you can order a speech on our website. And then the probability of failure due to bad speech will disappear. After all, we give a twenty-day guarantee for the work, and if something does not suit you, you can demand that the author finalize the order for free. We make sure that students are satisfied, so if the final version of the work does not meet the stated requirements, you will get your money back.

Formal requirements

When writing a speech for a thesis, you must also take into account that there are purely formal requirements.

• Time. Do not forget that there are many students, but the commission is one. Therefore, the time for a defensive speech is regulated and ranges from 5 to 7 minutes. At the same time, you should remember about the time that will be spent on commission questions.
• Intonation. Where, no matter how on the defense of a diploma, is it important to win over listeners? Therefore, it is better not to read the speech monotonously, making accents with intonation.
• Style. When presenting a speech, it should be remembered that the main goal is understanding on the part of the commission. Therefore, you should not be too smart, but you can’t switch to colloquial speech either. In this matter, you need to observe the golden mean.
• Pronouns. As in the diploma itself, it is important to remember during the defense that although the author of the diploma is clearly spelled out, there are a lot of true owners of knowledge reflected in the work (the authors of all the sources the student relied on plus the supervisor), so first-person pronouns are not appropriate here.
• Questions. After the end of the speech, questions from the commission will inevitably follow, and you need to be ready for them. Suggested questions should be written down in the course of writing the thesis, work through all the questions that arose during the pre-defense, and you can also look at the questions at the end of chapters from textbooks on this topic.
• Pre-protection. In such a matter as defending a diploma, it is better not to be presumptuous and neglect pre-defense. On it, you can practice giving a speech and write down possible questions from the audience. This will allow you to feel more confident in the official defense.

Of course, these are only recommendations, and no one forces you to strictly follow them. However, the rejection of some positions during the defense will create additional questions from the certification committee, which is not always loyal. Therefore, it is best to think through all possible questions and answer them in advance in a defensive speech. Then the teachers will have a minimum of questions, and they will be grateful for the saved time.