Cross promotion on social media

When working on a remote basis, a good marketer should consider all possible ways to promote a product through the Internet. Today, the most effective way is cross-promotion of goods or services through social networks.

What is cross promotion

Cross-promotion, or, in other words, cross-promotion, is a set of marketing actions aimed at promoting two or more products of different brands that are out of competition with each other, usually with an identical or similar audience in terms of interests. The use of joint promotion facilitates the work of marketers, in addition, it significantly reduces the cost of advertising goods. Cross-selling allows you to choose not only one product or service, but a whole range of similar ones. Thanks to such a move in marketing as cross-promotion, brands have the opportunity to support each other in the market. Promotions only improve the joint activities of several companies. An example would be a product or service that is part of a bundled sale that improves the performance of another product.

Goals and objectives of cross-promotion

The main goal pursued by marketers through joint promotion is to increase sales, which, in turn, contributes to the growth of brand and company income. It is precisely how successfully sales are realized that shows the effectiveness of the program that was involved, so it is very important that the company not only recoup all advertising costs, but also be in the black. Cross promotion can solve the following problems:

• organizing the launch of a new product on the sales market;
• increase in market share relative to competitors;
• creating the company’s image;
• sales growth;
• changing the negative attitude of buyers in case of previous mistakes;
• customer support hotline;
• countermove to opponents’ activity.

Depending on the chosen task, we search for tools that can solve them, based on the psychological portrait of the company and the appropriate audience.

Cross-promotion in social networks

The number of active users on the Internet is constantly increasing every year. The number of people online is more than two billion people.

Promotion in social networks got its name Social Media Marketing or SMM for short. Thanks to promotion through the Internet, a product or brand becomes recognizable, interest in a product or service increases, and there is constant communication with customers. Another important factor in promoting through social networks is the ability of the target audience to feel involved in the brand.

There are many social networks where you can promote ads. The main thing here is to choose where the most active activity will take place.

Top 5 most popular social networks:

1. Facebook. The number of active users is increasing by 15% every year. Promotion through this social network cannot be overlooked, in particular when it comes to a group of middle-aged people. In addition, this site is suitable for expanding foreign buyers who live in the United States, Canada, Brazil.
2. Pinterest. A network that focuses on the female half of the population – 72%. Although a significant percentage of the stronger sex users have also experienced the benefits of the platform. Pinterest forms boards by interests — interior, food, fashion, lifestyle. Based on this, you can easily find new readers from all over the world, for example, if you add a new lasagna recipe or a stylish onion with a branded watch.
3. Twitter. Despite the ability to post only short messages (140 characters), you can find your listeners here if you are targeting a teenage audience – about 27%. In addition, the percentage of men and women is almost the same.
4. YouTube. With this social network, everything is much easier because it covers users of all age categories. Brands are actively cooperating with bloggers, and they not only include a video with advertising in their content, but also advertise products, share feedback on its use with their subscribers. Products from several companies can be used in one video, which often complement each other. For example, the followers of a food blogger may like the company of the oven or mixer they use all the time.
5. Instagram. In 2018, this social network became a leader, so marketers are trying to focus all their attention and efforts here. There is an active young audience, so new products are easily promoted. Everyone shares what they like or dislike. Ordinary people become involved in the advertising of their favorite brand – unpacking and trying on clothes live from Zara, H&M, etc.

It is worth noting that each social network has a time when it is best to upload your videos – the largest audience coverage. For example, on Instagram, advertising will be found on any weekday in the afternoon hours – 15:00-16:00. Another important factor is that if a company aims to promote its product, for example, through Facebook, Instagram, Pinterest, then advertising should be tailored to each specific social network. No doubt it will seem that it takes too much time, but it’s worth it. The company can personally use analytical programs in order to track what audience coverage was, when the same material was published and when, it was selected depending on the contingent of subscribers. If you have any difficulties with the promotion of goods through social networks, you can contact the freelance exchange Author24, where qualified specialists will help you.

When, after many sleepless nights, the diploma is finally ready, I want to pass it and forget it. But the university will not lag behind the student so easily. After all, the full text of the diploma was read only by the supervisor, and a whole commission will gather to evaluate it. Therefore, in many respects, his assessment depends on how a student defends a diploma.

So what is a successful defense?

• Competent protection text
• positive diploma review
• confident answers to commission questions

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our specialists will write you a paper of any complexity, and you can discuss the price with them personally.

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our specialists will write you a paper of any complexity, and you can discuss the price with them personally.

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our specialists will write you a paper of any complexity, and you can discuss the price with them personally.

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our specialists will write you a paper of any complexity, and you can discuss the price with them personally.

Speech structure

Of course, what exactly to say in the defense depends mainly on the topic of the thesis and on what exactly is written in it, but there are general recommendations that are suitable for everyone.

• First, we need to say hello to the members of the evaluation committee. (“Dear members of the attestation commission! Your attention is presented to the final qualifying work on the topic …”)
• Introductory part. Here you need to reveal the topic and identify the issues that are raised in the work.
• Relevance of the topic. At this stage, it is important to prove the relevance of the chosen topic and the degree of its development in other people’s works. Indicate the subject, object, objectives and purpose of the study.
• Theme disclosure structure. Here you just need to list the paragraphs that are in the work and briefly describe them.
• Problem statement. To confirm the relevance of the topic, it is necessary to state the problem and indicate debatable opinions on this matter.
• Conclusions. At the end of the speech, the commission should hear the conclusions that the student came to in the course of writing the diploma, in which there are ways and methods for solving the stated problems.

On the one hand, it seems that it is much easier to write a graduation speech than the diploma itself. However, high-quality speech is a skillful squeeze out of the work, as well as its competent presentation. And it often happens that a diploma is written with the highest score, and a student gets a worse grade. Therefore, if there is a lack of self-confidence, you can order a speech on our website. And then the probability of failure due to bad speech will disappear. After all, we give a twenty-day guarantee for the work, and if something does not suit you, you can demand that the author finalize the order for free. We make sure that students are satisfied, so if the final version of the work does not meet the stated requirements, you will get your money back.

Formal requirements

When writing a speech for a thesis, you must also take into account that there are purely formal requirements.

• Time. Do not forget that there are many students, but the commission is one. Therefore, the time for a defensive speech is regulated and ranges from 5 to 7 minutes. At the same time, you should remember about the time that will be spent on commission questions.
• Intonation. Where, no matter how on the defense of a diploma, is it important to win over listeners? Therefore, it is better not to read the speech monotonously, making accents with intonation.
• Style. When presenting a speech, it should be remembered that the main goal is understanding on the part of the commission. Therefore, you should not be too smart, but you can’t switch to colloquial speech either. In this matter, you need to observe the golden mean.
• Pronouns. As in the diploma itself, it is important to remember during the defense that although the author of the diploma is clearly spelled out, there are a lot of true owners of knowledge reflected in the work (the authors of all the sources the student relied on plus the supervisor), so first-person pronouns are not appropriate here.
• Questions. After the end of the speech, questions from the commission will inevitably follow, and you need to be ready for them. Suggested questions should be written down in the course of writing the thesis, work through all the questions that arose during the pre-defense, and you can also look at the questions at the end of chapters from textbooks on this topic.
• Pre-protection. In such a matter as defending a diploma, it is better not to be presumptuous and neglect pre-defense. On it, you can practice giving a speech and write down possible questions from the audience. This will allow you to feel more confident in the official defense.

Of course, these are only recommendations, and no one forces you to strictly follow them. However, the rejection of some positions during the defense will create additional questions from the certification committee, which is not always loyal. Therefore, it is best to think through all possible questions and answer them in advance in a defensive speech. Then the teachers will have a minimum of questions, and they will be grateful for the saved time.