Friends ask: can you teach copywriting

Those who have moved from the office to freelancing are often the envy of their friends. After all, this is not a job, but a dream – you wake up when you want, you don’t need to push in a minibus on the way to work, but the most important thing is the absence of strict bosses and constant stress. When friends see that you are your own boss and work when you want, they want to try freelancing themselves. Therefore, the question often comes from them, can you teach copywriting?

How to learn copywriting

On the Internet today you can find a huge variety of schools and courses that attract inexperienced beginners with promises to teach them how to make good money online. There are similar schools for those who want to become a copywriter. In fact, the idea is not bad, because having gained experience yourself, you can teach this to others. But is it possible to teach an inexperienced person to write selling texts? Many people think they can’t. Often in the portfolio of self-taught texts come across so similar that it is impossible to read them. They are uninteresting and soulless. It is noticeable that the copywriter writes the text, understanding absolutely nothing about the product that he needs to sell.

Schools and copywriting courses exist and nothing can be done about it. They will be as long as there are people in the world who are convinced that you can become a successful copywriter just by listening to a training course. An experienced freelancer knows that such training programs are complete nonsense. They are only of little use – all information about copywriting is presented in a structured and clear manner. In other words, the beginner is gradually chewed up that it is impossible to do this, but it is possible. This is where all the benefits end. Copywriting schools do more harm than good – most people who believed in the promises of the company’s management put the advice they received into practice and realized that they did not succeed.

It does not work because there is no practical experience. It is impossible to write texts according to other people’s patterns. You need to fill the bumps yourself, trying all the methods and tips for writing quality content. Sooner or later you will succeed. And maybe then it will become clear what is the meaning of all the advice that is received in the school of copywriting. But this will not happen immediately.

In copywriting, there is a rule of “10 thousand steps”: to become a true professional, you need to devote at least 10,000 hours to studying the case. This applies to copywriting, and to any other area of ​​freelancing. What is the background of someone who took a course at a copywriting school? Waste of money and zero experience. And of course, brains full of nonsense. You cannot teach a person to write texts that other people want to buy. A copywriter must master his profession himself. And it will take him a lot of time.

It takes talent to write really selling texts. And not everyone has it. I wonder what the founders of copywriting schools are counting on? Of course, on the credulity of the students. Everyone knows how to print today, so why promise them to reveal all the secrets of writing? But how can these tips help a person who does not have the skills and inclinations of a copywriter?

If there is no talent, is it worth trying

Many, for example, do not aspire to become a programmer, although they understand that they earn more than others by freelancing. Adequate people realize that even if they master some programming language, they still will not succeed. Well, their eyes do not burn, they are not interested in writing program codes. And they certainly are not ready to spend 10,000 hours on it. And even if they have a wild desire to earn big money, they will not choose programming as their main income. Because there is no talent and little inclinations. After all, the written code should be so good that people are ready to buy it. And at the same time, a freelancer must issue such codes constantly, every month, year after year. For many, this is unrealistic.

It’s the same with copywriting. You can achieve success in this activity only when you love your work very much. And this will only work for someone who loves to write and does it flawlessly. Many copywriters would write anyway, whether they get paid to do it or not. All because they enjoy it. And if you don’t like writing, then what is the conversation about? How can you teach a person copywriting if he perceives it only as earnings? That’s right, no way.

Experienced freelancers feel sorry for those people who study at copywriting school. By and large, they have wasted their own money. In addition, they will not be taught anything there how to create template texts. Well, we learned a few banal truths about writing, so what? How can this help a person if he has talent? Nothing!

Therefore, if friends ask if you can teach copywriting, answer that they will have to work hard and seriously. They may need to run several projects at the same time – about baby food, roofing and writing school essays in various disciplines. Is it possible to write such diverse texts with high quality, using the advice of the “gurus” of the copywriting school? Of course not! But novice freelancers can use their own experience. Only for this you need to spend 10 thousand hours, independently mastering the profession of a copywriter.

When, after many sleepless nights, the diploma is finally ready, I want to pass it and forget it. But the university will not lag behind the student so easily. After all, the full text of the diploma was read only by the supervisor, and a whole commission will gather to evaluate it. Therefore, in many respects, his assessment depends on how the student defends his diploma.

So what is a successful defense?

• Competent protection text
• positive diploma review
• confident answers to commission questions

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our experts will write you a paper of any complexity, and you can discuss the price with them personally.

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our experts will write you a paper of any complexity, and you can discuss the price with them personally.

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our experts will write you a paper of any complexity, and you can discuss the price with them personally.

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our experts will write you a paper of any complexity, and you can discuss the price with them personally.

Speech structure

Of course, what exactly to say in the defense depends mainly on the topic of the thesis and on what exactly is written in it, but there are general recommendations that are suitable for everyone.

• First of all, we need to greet the members of the evaluation committee. (“Dear members of the attestation commission! Your attention is presented to the final qualifying work on the topic …”)
• Introductory part. Here you need to reveal the topic and identify the issues that are raised in the work.
• Relevance of the topic. At this stage, it is important to prove the relevance of the chosen topic and the degree of its development in other people’s works. Indicate the subject, object, objectives and purpose of the study.
• Theme disclosure structure. Here you just need to list the paragraphs that are in the work and briefly describe them.
• Problem statement. To confirm the relevance of the topic, it is necessary to state the problem and indicate the debatable opinions on this matter.
• Conclusions. At the end of the speech, the commission should hear the conclusions that the student came to in the course of writing the diploma, in which there are ways and methods for solving the stated problems.

On the one hand, it seems that it is much easier to write a graduation speech than the diploma itself. However, high-quality speech is a skillful squeeze out of the work, as well as its competent presentation. And it often happens that a diploma is written with the highest score, and a student gets a worse grade. Therefore, if there is a lack of self-confidence, you can order a speech on our website. And then the probability of failure due to bad speech will disappear. After all, we give a twenty-day guarantee for the work, and if something does not suit you, you can demand that the author finalize the order for free. We make sure that students are satisfied, so if the final version of the work does not meet the stated requirements, you will get your money back.

Formal requirements

When writing a speech for a thesis, you must also take into account that there are purely formal requirements.

• Time. Do not forget that there are many students, but the commission is one. Therefore, the time for a defensive speech is regulated and ranges from 5 to 7 minutes. At the same time, you should remember about the time that will be spent on commission questions.
• Intonation. Where, no matter how on the defense of a diploma, is it important to win over listeners? Therefore, it is better not to read the speech monotonously, making accents with intonation.
• Style. When presenting a speech, it should be remembered that the main goal is understanding on the part of the commission. Therefore, you should not be too smart, but you can’t switch to colloquial speech either. In this matter, you need to observe the golden mean.
• Pronouns. As in the diploma itself, it is important to remember during the defense that although the author of the diploma is clearly spelled out, there are a lot of true owners of knowledge reflected in the work (the authors of all the sources the student relied on plus the supervisor), so first-person pronouns are not appropriate here.
• Questions. After the end of the speech, questions from the commission will inevitably follow, and you need to be ready for them. Suggested questions should be written down in the course of writing the thesis, work through all the questions that arose during the pre-defense, and you can also look at the questions at the end of chapters from textbooks on this topic.
• Pre-protection. In such a matter as defending a diploma, it is better not to be presumptuous and neglect pre-defense. On it, you can practice giving a speech and write down possible questions from the audience. This will allow you to feel more confident in the official defense.

Of course, these are only recommendations, and no one forces you to strictly follow them. However, the rejection of some positions during the defense will create additional questions from the certification committee, which is not always loyal. Therefore, it is best to think through all possible questions and answer them in advance in a defensive speech. Then the teachers will have a minimum of questions, and they will be grateful for the saved time.