Heroes of the popular game Brawl Stars appeared in Pyaterochka
Heroes of the popular game Brawl Stars appeared in Pyaterochka
Heroes of the popular game Brawl Stars appeared in Pyaterochka
The Pyaterochka trading network launches a new marketing action of the instant loyalty “Bravli” based on the popular mobile game Brawl Stars. For purchases in the chain stores, guests will receive miniature toys – bravas.
In the period from August 24 to October 4, for every 555 rubles in the check with the Vyrechay-Card, the guests of the stores will receive one brawl in an individual FSC-paper flood. The toy can be used as a keychain, since the toy has a fastener, or mounted on the surface with suction cups, for example, for customization of a smartphone or laptop.
Bravli can also be connected to each other and make bracelets and other children's jewelry in various combinations. In total, the collection has 29 toys: 26 with the image of the heroes of the game Brawl Stars, 2 toys from sponsors (Whiskas and Felix brands) and 1 rare – with the Pentarer logo. In addition, 5 brothers – with special effects: 3 shine in the dark and 2 – shiny.
As part of the action in the Pyatyrochka mobile application, a game also appeared, for the passage of levels in which you can get branded Brawl Stars products, custom-made discount coupons in the Pyaterochka Delivery service and popular stores (daughters, Kari, Sokolov and others .), additional points for the “help-card”, a subscription to the IVI online service, as well as take part in the valuable prizes-IPhone 12 Pro Max smartphones, Acer Aspire laptops, Sony Play Station 5 game console and travel certificates. You can also upload the game through a QR code on a fluff.
The game is a classic popular puzzle format with simple rules (for example, collect the same figures in a row) and many levels. Every day the player is provided with 3 “Life” – starting attempts. At the same time, you can use the loyalty programs or complete a special task (for example, add an email to the profile, evaluate the purchased product, make a purchase for a certain amount using “helping out”, etc.) to get new “life”. The game will be available in the application until September 26.
“We are actively introducing the elements of gamification, responding to trends and shopping more exciting and emotional for the whole family. The new promotion Bravli involves both offline and online involvement. Now for purchases in stores, we give toys with images of the heroes of a popular mobile game that you can collect and exchange them with friends, and in the mobile application of Pyaterochka, your own head game has appeared. I am sure that such an integrated approach will allow us to attract even more attention to the action and increase the loyalty of our guests, ”noted Mikhail Yartsev, Marketing Director of the Pyaterochka retail chain.
In support of the action, a large-scale advertising campaign is also launched, which includes In-Store and Out-Door advertising, TV and digital.