How to properly position your skills and experience

16.11.202121.04.2022 Sam

A professional earns several times more than a generalist – this fact is known to every experienced author. The expert is perfectly versed in his own niche and is able to quickly complete a complex project at a high level. However, there is often a situation where a good specialist cannot demonstrate the skills of a marketer. And the freelancer begins to fall short in the competition with his more sociable colleagues.

Freelancing is a kind of activity where you should not rely only on the acquired skills and knowledge. If a remote worker considers himself an expert, this does not mean that orders from reputable employers will automatically come. At the moment, to succeed in this type of employment, it is necessary to constantly and actively show professional experience and skills in order to attract the attention of customers and assure them that you are able to cope with any task. There are three effective methods for offering your own services, which we will discuss below.

Indicate a niche

Any specialist is a niche performer in one direction or another. This is its main difference from generalists, who, while simultaneously carrying out many diverse projects, do not really understand their own niche. Therefore, it is desirable to mention your field as often as possible. Customers should understand at the initial stage of cooperation in which direction you are working. You need to talk about your skills and abilities everywhere – on your personal website, in social network accounts, in a questionnaire on a freelance exchange. And do not forget to indicate the level of skill and professional competencies during the first communication with the employer.

Surprisingly, many authors do not do this because of some modesty or fear of seeming intrusive. Some freelancers are sure that in order to achieve success, you only need to post a portfolio, and then the client himself will evaluate the submitted work and orders will begin to arrive on their own. This is a huge misconception. Among potential customers, there are very few people who really know what they exactly need. The vast majority of customers do not understand how to complete the task, and therefore turned to an expert for help.

A freelancer must not only understand what the client requires of him, but also think like him. The chances of getting high-paying orders are significantly reduced if, at every opportunity, you do not tell customers about your skills and knowledge. Unfortunately, today in the field of freelancing without energetic and proactive self-marketing, it is impossible to achieve high results.

rasskaz-o-vygodnom-sotrudnichestve”> A story about profitable cooperation

Positioning and selling your own experience and skill is extremely important, because it increases the level of trust in the author. Telling the customer about past achievements is the best way to strengthen his favor. Even if there were few such victories, it is still necessary to notify them. Excessive modesty is one of the main enemies of a freelancer, which many do not remember or are simply afraid to show initiative. It makes no sense to be ashamed of your success, especially in this direction of remote employment.

It is better to talk about those achievements that can arouse interest in a potential employer. Collaboration with a popular brand, implementation of a complex project, improvement of website conversion – any successful case will be appropriate here.

But you shouldn’t be persistent about reporting past victories, so as not to look cocky and self-confident in the eyes of the client. Nobody appreciates the boasters, so in this matter it is necessary to show a sense of tact and measure. Employers love it when a successful freelancer talks about his qualities and achievements, so you should communicate with them politely. If there were well-known holdings among past clients, their brand names can be published in the “My Clients” section. This is quite convincing and immediately shows the level of the author. Also remember about such an effective tool as influencer marketing.

Among the freelancer’s customers, there are mostly interesting personalities, more or less popular. It is important to convince such employers to leave feedback on the completed project. By the power of campaigning, reviews are more effective than mentioning specific brands. If a potential client studies a report on solving a problem of a similar plan as his, his choice will be obvious.

Today, when most performers are interested in reliable and long-term cooperation with large freelance exchanges such as Author24, this approach allows you to more often find highly paid projects that require certain knowledge and time to work on.

demonstraciya-navykov-i-avtoriteta”> Demonstration of skills and authority

Every niche freelancer is an authoritative expert in their niche. It is advisable to show your competence as often as possible – this attracts the attention of serious customers who are configured for long-term cooperation. No one will put a major project into the hands of an amateur or an author who has not earned the respect of his colleagues. Everyone is looking for specialists.

Authority can be demonstrated in a variety of ways. For example, listing your own achievements in your resume. The names of popular companies show not only the level of the performer, but also his abilities. Marketers also talk about the importance of this type of self-marketing as social activity, and if a freelancer plans to work only with money orders, he should devote more time to positioning himself in well-known social networks. It is there that you can easily and quickly express a professional opinion on a particular issue, post new work and give useful advice to beginners.

Anyone can become a successful freelancer. You should not be afraid to move into this field of activity, since Author24 provides employees with many privileges, including:

Security. Completed projects are monitored based on feedback, rating and verification.
Ability to work in free mode. You choose the volume of orders.
Stable wages. The author has the right to independently set the price for the services provided.

vyvod”> Output

Competent positioning is one of the key values for any freelancer. Self-marketing helps to focus the attention of a potential customer on the skills and experience of the author. As a result, customers no longer need to guess whether this expert will cope with the task or not – they understand everything anyway.

But there is one important thing to keep in mind while positioning. It must be remembered that employers do not hire a freelancer for what he does. They start cooperation because they believe that this specialist will solve their problem. And it is about this that you will certainly tell, using different methods. It is necessary to offer and demonstrate not your own services, but a dream.

When, after many sleepless nights, the diploma is finally ready, I want to pass it and forget it. But the university will not lag behind the student so easily. After all, the full text of the diploma was read only by the supervisor, and a whole commission will gather to evaluate it. Therefore, in many respects, his assessment depends on how a student defends a diploma.

So what is a successful defense?

Competent protection text
positive diploma review
confident answers to commission questions

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our experts will write you a paper of any complexity, and you can discuss the price with them personally.

Speech structure

Of course, what exactly to say in the defense depends mainly on the topic of the thesis and on what exactly is written in it, but there are general recommendations that are suitable for everyone.

First of all, we need to greet the members of the evaluation committee. (“Dear members of the attestation commission! Your attention is presented to the final qualifying work on the topic …”)
Introductory part. Here you need to reveal the topic and identify the issues that are raised in the work.
Relevance of the topic. At this stage, it is important to prove the relevance of the chosen topic and the degree of its development in other people’s works. Indicate the subject, object, objectives and purpose of the study.
Theme disclosure structure. Here you just need to list the paragraphs that are in the work and briefly describe them.
Problem statement. To confirm the relevance of the topic, it is necessary to state the problem and indicate the debatable opinions on this matter.
Conclusions. At the end of the speech, the commission should hear the conclusions that the student came to in the course of writing the diploma, in which there are ways and methods for solving the stated problems.

On the one hand, it seems that it is much easier to write a graduation speech than the diploma itself. However, high-quality speech is a skillful squeeze out of the work, as well as its competent presentation. And it often happens that a diploma is written with the highest score, and a student gets a worse grade. Therefore, if there is a lack of self-confidence, you can order a speech on our website. And then the probability of failure due to bad speech will disappear. After all, we give a twenty-day guarantee for the work, and if something does not suit you, you can demand that the author finalize the order for free. We make sure that students are satisfied, so if the final version of the work does not meet the stated requirements, you will get your money back.

Formal requirements

When writing a speech for a thesis, you must also take into account that there are purely formal requirements.

Time. Do not forget that there are many students, but only one commission. Therefore, the time for a defensive speech is regulated and ranges from 5 to 7 minutes. At the same time, you should remember about the time that will be spent on commission questions.
Intonation. Where, no matter how on the defense of a diploma, is it important to win over listeners? Therefore, it is better not to read the speech monotonously, making accents with intonation.
Style. When presenting a speech, it should be remembered that the main goal is understanding on the part of the commission. Therefore, you should not be too smart, but you can’t switch to colloquial speech either. In this matter, you need to observe the golden mean.
Pronouns. As in the diploma itself, it is important to remember during the defense that although the author of the diploma is clearly spelled out, there are a lot of true owners of knowledge reflected in the work (the authors of all the sources the student relied on plus the supervisor), so first-person pronouns are not appropriate here.
Questions. After the end of the speech, questions from the commission will inevitably follow, and you need to be ready for them. Suggested questions should be written down in the course of writing the thesis, work through all the questions that arose during the pre-defense, and you can also look at the questions at the end of chapters from textbooks on this topic.
Pre-protection. In such a matter as defending a diploma, it is better not to be presumptuous and neglect pre-defense. On it, you can practice giving a speech and write down possible questions from the audience. This will allow you to feel more confident in the official defense.

Of course, these are only recommendations, and no one forces you to strictly follow them. However, the rejection of some positions during the defense will create additional questions from the certification committee, which is not always loyal. Therefore, it is best to think through all possible questions and answer them in advance in a defensive speech. Then the teachers will have a minimum of questions, and they will be grateful for the saved time.