Word of mouth as a way to attract customers

Many freelancers are faced with the desire to attract additional clients. Advertising can be used for this purpose. There are many types of it, but which one is really effective and useful?

Word of mouth as a way to attract customers

It is very important for any freelancer to constantly have clients. How many clients you have determines how much you earn. If you do not look for customers for yourself, and they themselves do not write to you with job offers, you will have to sit without money. This is what distinguishes freelancing from regular office work. Here everything depends only on you. All responsibility also falls only on your shoulders.

If you do not have a job, you get sick or just want to take a vacation – no one will pay you for idle time or sick leave. Here you receive money only for the work done in fact. If you want a vacation, save money for it in advance.

But where to get a constant influx of customers? How to make it so that you do not have to write dozens of proposals for cooperation to customers every day? To do this, you can use advertising.

What types of advertising are available to freelancers?

Selling freelance services is very similar to selling goods. That is why a wide selection of advertising is available to you. However, not all of its types give the desired result and are worth the money spent. For example, you can order an ad on a large site, where a block with a list of your services will be shown, but most likely no one will be interested in it and the return will be minimal.

It is very important to choose the right place and method of advertising. For a freelancer, the following types are relevant:

The Benefits of Word of Mouth Advertising

You don’t have to do anything. The most you can do is ask the client to tell their friends about you. Such advertising is usually natural. All clients who come to you through it are almost ready to work with you. You just need to agree on the terms and get to work.

You don’t have to pay for it. Such advertising can only occur naturally. It makes no sense to pay for it, or this person will want to recommend you, or there is no point in it.

Easy to obtain. You do not need to invent anything to create an advertising campaign. All you need is to do your job well. If you do everything correctly and within the specified time, customers will be satisfied and recommend you to other customers.

The fact is that finding a good specialist is not so easy. Freelance exchanges are always filled with dozens of offers from different performers. Recognizing which of them can do a really good job is not an easy task. There’s a good chance you’ll run into someone who just disappears, shows up late and does something. That is why, if the customer finds a good employee, he tries to maintain a working relationship with him for a long time.

Be sure to take this into account. In each project, you need to show yourself from the good side. You need to attract a client and do the work in such a way that he likes the result. If he is satisfied, your chances of getting a flow of clients from him in the form of acquaintances and friends will seriously increase.

Disadvantages of word of mouth

But there are also disadvantages of such advertising, although they are insignificant. For example, one cannot ignore the fact that advertising can be both good and bad. In other words, in addition to good reviews about you from your client, when the transaction is completed successfully, you can also receive negative ones. If this person is influential, there is a chance that he will be listened to, and people from his social circle will not contact you.

It is also impossible not to note the fact that such advertising is almost impossible to influence in any way. You just don’t have a choice. They either exist and were founded naturally, or they don’t exist. Of course, you can write to the client and ask him to recommend you. But at the same time, you cannot be sure that he will do it. This type of advertising cannot be controlled, it does not depend much on you. All you can do to increase its effectiveness is to work productively. If you do your job well, the chance of getting good reviews about you is greatly increased.

It makes sense for any freelancer to think about advertising their services. Even if this requires investing a certain amount of money in an advertising campaign, as practice shows, all these efforts are worth the result. Your money will not be wasted, it will return to you with the first ordered project from a client attracted in this way.

Remember that if you get constant emails from clients with job offers, you will be able to earn more, and you will not have to stand idle or look for projects to work on your own. This will allow you to save time and earn more money.

When, after many sleepless nights, the diploma is finally ready, I want to pass it and forget it. But the university will not lag behind the student so easily. After all, the full text of the diploma was read only by the supervisor, and a whole commission will gather to evaluate it. Therefore, in many respects, his assessment depends on how the student defends his diploma.

So what is a successful defense?

• Competent protection text
• positive diploma review
• confident answers to commission questions

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our specialists will write you a paper of any complexity, and you can discuss the price with them personally.

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our specialists will write you a paper of any complexity, and you can discuss the price with them personally.

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our specialists will write you a paper of any complexity, and you can discuss the price with them personally.

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our specialists will write you a paper of any complexity, and you can discuss the price with them personally.

Speech structure

Of course, what exactly to say in the defense depends mainly on the topic of the thesis and on what exactly is written in it, but there are general recommendations that are suitable for everyone.

• First of all, we need to greet the members of the evaluation committee. (“Dear members of the attestation commission! Your attention is presented to the final qualifying work on the topic …”)
• Introductory part. Here you need to reveal the topic and identify the issues that are raised in the work.
• Relevance of the topic. At this stage, it is important to prove the relevance of the chosen topic and the degree of its development in other people’s works. Indicate the subject, object, objectives and purpose of the study.
• Theme disclosure structure. Here you just need to list the paragraphs that are in the work and briefly describe them.
• Problem statement. To confirm the relevance of the topic, it is necessary to state the problem and indicate the debatable opinions on this matter.
• Conclusions. At the end of the speech, the commission should hear the conclusions that the student came to in the course of writing the diploma, in which there are ways and methods for solving the stated problems.

On the one hand, it seems that it is much easier to write a graduation speech than the diploma itself. However, high-quality speech is a skillful squeeze out of the work, as well as its competent presentation. And it often happens that a diploma is written with the highest score, and a student gets a worse grade. Therefore, if there is a lack of self-confidence, you can order a speech on our website. And then the probability of failure due to bad speech will disappear. After all, we give a twenty-day guarantee for the work, and if something does not suit you, you can demand that the author finalize the order for free. We make sure that students are satisfied, so if the final version of the work does not meet the stated requirements, you will get your money back.

Formal requirements

When writing a speech for a thesis, you must also take into account that there are purely formal requirements.

• Time. Do not forget that there are many students, but the commission is one. Therefore, the time for a defensive speech is regulated and ranges from 5 to 7 minutes. At the same time, you should remember about the time that will be spent on commission questions.
• Intonation. Where, no matter how on the defense of a diploma, is it important to win over listeners? Therefore, it is better not to read the speech monotonously, making accents with intonation.
• Style. When presenting a speech, it should be remembered that the main goal is understanding on the part of the commission. Therefore, you should not be too smart, but you can’t switch to colloquial speech either. In this matter, you need to observe the golden mean.
• Pronouns. As in the diploma itself, it is important to remember during the defense that although the author of the diploma is clearly spelled out, there are a lot of true owners of knowledge reflected in the work (the authors of all the sources the student relied on plus the supervisor), so first-person pronouns are not appropriate here.
• Questions. After the end of the speech, questions from the commission will inevitably follow, and you need to be ready for them. Suggested questions should be written down in the course of writing the thesis, work through all the questions that arose during the pre-defense, and you can also look at the questions at the end of chapters from textbooks on this topic.
• Pre-protection. In such a matter as defending a diploma, it is better not to be presumptuous and neglect pre-defense. On it, you can practice giving a speech and write down possible questions from the audience. This will allow you to feel more confident in the official defense.

Of course, these are only recommendations, and no one forces you to strictly follow them. However, the rejection of some positions during the defense will create additional questions from the certification committee, which is not always loyal. Therefore, it is best to think through all possible questions and answer them in advance in a defensive speech. Then the teachers will have a minimum of questions, and they will be grateful for the saved time.