Storytelling: the new trend in freelancing

Storytelling has been gaining momentum in digital marketing and copywriting lately. This is a story, a story, and people love to listen to them. So why not use this feature to increase sales? Today, this is easy to do, since there are many methods. You can write a story about how a person achieved success in losing weight, citing their own experience as an example. Such stories are popular not only on freelance. In some cases, they do without text accompaniment, telling the story using videos or illustrations.

Storytelling, unlike other types of advertising, is not aggressive. Its key strength lies in trust. With it, a brand can reach its target audience through different channels: tell a story on a social network, blog, or post a video on YouTube. The use of videos and photos can help grow your business. For example, a marketer at Dunkin Donuts notes that “picture stories” posted on social media increase user engagement by 180%. With storytelling methods, visitors spend 100% more on the site if there is a video, so the chances that a user will purchase a product after watching a video with a story increase by 85%.

Freelance Storytelling Features

Storytelling is an effective marketing tool that is actively used in freelancing by marketers, web programmers, designers, and copywriters. Storytelling, like any other marketing tool, is used only when the format allows. Since this trend is quite new, freelancers have not yet decided how to use it properly.

If you look at the news feed on the freelance exchange, it will become obvious that the demand for this service is still very small. Everyone needs selling texts, as before, so storytelling is not yet relevant in Runet. Apparently, the current freelance PR people do not yet understand how to cook this “dish”, despite its huge potential.

A well-written story can not only increase sales, but storytelling is considered as an image tool. And here a wide field of activity opens up before freelance marketers – stories can be told on the company’s blog, the brand can be promoted on social networks, the story can also be published on the brand’s official website.

Like any other new trend, storytelling is introduced into our lives imperceptibly. Today, this technique is used when creating presentations. But despite this, there is no doubt that very soon we will see many examples of the competent implementation of storytelling in freelance digital marketing.

Storytelling: concept and main goals

Storytelling is an effective method of conveying the necessary information to the audience by telling a story with fictional or real characters. It can be used in various fields of activity: product promotion, work with personnel, business, website maintenance, marketing, coaching, psychotherapy, freelancing, copywriting.

With the help of storytelling, you can achieve various goals and objectives:

1. Influence the subconscious of the listener or reader.
2. To convey the necessary information the first time, without forcing the reader to suffer the question “What did the author want to convey?”
3. Train new staff on responsibilities and rules as quickly and efficiently as possible.
4. Minimize the number of conflict situations in the team, simplifying working relationships.
5. To stimulate the potential reader to achieve the goals. For example, the founder of storytelling, Armstrong, told the success stories of his company’s employees, encouraging everyone else to imitate them.
6. Show that the advice given to the reader really works, as there is a concrete example showing the effectiveness.

The main thing is to tell the story correctly so that it affects the audience, and for this you need to know the rules of storytelling.

10 Rules for Effective Freelance Storytelling

In order for a story to influence the reader, it is necessary to have the talent of a storyteller and a writer. Therefore, a freelancer must be literate, be able to structure the text and tell an interesting story in an engaging way.

There are several rules for writing effective texts:

1. Brevity is the sister of talent. A person can only concentrate for the first 20 minutes, after which rest is needed. Therefore, when writing texts using the storytelling method, keep this in mind.
2. We need a bright hero who will interest the target audience.
3. You don’t need to write stories with open endings. When using storytelling freelance, you don’t need to force the reader to guess. The main goal is to get answers to your questions.
4. The text should be interesting. It should arouse the reader’s interest so that he reads it to the end. It is worth noting that a really not boring text can be written by a competent and creative freelancer who knows not only the rules for formatting text material, but also ways to attract the attention of the audience.
5. Do not impose your opinion. The consciousness of the audience must be influenced gently. If you use “I must” all the time in the text, then you can cause resistance in the reader.
6. Influence the reader’s emotions. Cause joy, laughter, sympathy, but do not leave the listener indifferent.
7. Adjust the text for a specific target audience. One story cannot cover everyone at once.
8. Use beautiful metaphors, but don’t overwhelm your main speech with them.
9. Get as friendly as possible with your audience.
10. Illustrations must be used in printed text. They will attract attention and allow you to better understand the meaning.

When, after many sleepless nights, the diploma is finally ready, I want to pass it and forget it. But the university will not lag behind the student so easily. After all, the full text of the diploma was read only by the supervisor, and a whole commission will gather to evaluate it. Therefore, in many respects, his assessment depends on how the student defends his diploma.

So what is a successful defense?

• Competent protection text
• positive diploma review
• confident answers to commission questions

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our specialists will write you a paper of any complexity, and you can discuss the price with them personally.

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our specialists will write you a paper of any complexity, and you can discuss the price with them personally.

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our specialists will write you a paper of any complexity, and you can discuss the price with them personally.

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our specialists will write you a paper of any complexity, and you can discuss the price with them personally.

Speech structure

Of course, what exactly to say in the defense depends mainly on the topic of the thesis and on what exactly is written in it, but there are general recommendations that are suitable for everyone.

• First of all, we need to greet the members of the evaluation committee. (“Dear members of the attestation commission! Your attention is presented to the final qualifying work on the topic …”)
• Introductory part. Here you need to reveal the topic and identify the issues that are raised in the work.
• Relevance of the topic. At this stage, it is important to prove the relevance of the chosen topic and the degree of its development in other people’s works. Indicate the subject, object, objectives and purpose of the study.
• Theme disclosure structure. Here you just need to list the paragraphs that are in the work and briefly describe them.
• Problem statement. To confirm the relevance of the topic, it is necessary to state the problem and indicate the debatable opinions on this matter.
• Conclusions. At the end of the speech, the commission should hear the conclusions that the student came to in the course of writing the diploma, in which there are ways and methods for solving the stated problems.

On the one hand, it seems that it is much easier to write a graduation speech than the diploma itself. However, high-quality speech is a skillful squeeze out of the work, as well as its competent presentation. And it often happens that a diploma is written with the highest score, and a student gets a worse grade. Therefore, if there is a lack of self-confidence, you can order a speech on our website. And then the probability of failure due to bad speech will disappear. After all, we give a twenty-day guarantee for the work, and if something does not suit you, you can demand that the author finalize the order for free. We make sure that students are satisfied, so if the final version of the work does not meet the stated requirements, you will get your money back.

Formal requirements

When writing a speech for a thesis, you must also take into account that there are purely formal requirements.

• Time. Do not forget that there are many students, but the commission is one. Therefore, the time for a defensive speech is regulated and ranges from 5 to 7 minutes. At the same time, you should remember about the time that will be spent on commission questions.
• Intonation. Where, no matter how on the defense of a diploma, is it important to win over listeners? Therefore, it is better not to read the speech monotonously, making accents with intonation.
• Style. When presenting a speech, it should be remembered that the main goal is understanding on the part of the commission. Therefore, you should not be too smart, but you can’t switch to colloquial speech either. In this matter, you need to observe the golden mean.
• Pronouns. As in the diploma itself, it is important to remember during the defense that although the author of the diploma is clearly spelled out, there are a lot of true owners of knowledge reflected in the work (the authors of all the sources the student relied on plus the supervisor), so first-person pronouns are not appropriate here.
• Questions. After the end of the speech, questions from the commission will inevitably follow, and you need to be ready for them. Suggested questions should be written down in the course of writing the thesis, work through all the questions that arose during the pre-defense, and you can also look at the questions at the end of chapters from textbooks on this topic.
• Pre-protection. In such a matter as defending a diploma, it is better not to be presumptuous and neglect pre-defense. On it, you can practice giving a speech and write down possible questions from the audience. This will allow you to feel more confident in the official defense.

Of course, these are only recommendations, and no one forces you to strictly follow them. However, the rejection of some positions during the defense will create additional questions from the certification committee, which is not always loyal. Therefore, it is best to think through all possible questions and answer them in advance in a defensive speech. Then the teachers will have a minimum of questions, and they will be grateful for the saved time.