The YouTube video hosting belonging to Google, as an experiment, launched a cheaper youTube premium subscription in several European countries

YouTube launched the Premium Lite experimental subscription for 6.99 euros per month-with disconnected advertising, but without offline mode and other premium functions

The YouTube video hosting belonging to Google, as an experiment, launched in several European countries a reduced cheaper subscription of YouTube Premium Lite. Among the first, Resetera said about him, after which YouTube officially confirmed the existence of a pilot project in the statement of The Verge.

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Now YouTube Premium Lite is available in seven countries – Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway and Sweden. The cost of subscription is 6.99 euros per month. This is 5 euros cheaper than the Premium basic subscription for Europe.

YouTube Premium Lite disconnects advertising in a web version, main applications for mobile devices, on Smart TV, as well as YouTube Kids. But the Youtube Music musical service is not part of Premium Lite, like other premium capabilities (offline mode, background playback and others), which are included in the usual premium.

YouTube continues to collect reviews, and so far the company has not made the final decision regarding the launch of the Premium Lite plan on an ongoing basis. From June 1, YouTube began to add advertising to all the videos on the platform (even if they are not connected to the affiliate program).

According to the results of the past quarter, the proceeds of Google reached a record $ 61.9 billion, and YouTube advertising revenue has increased more than doubled.