Three ways to sell your creative idea

For many creative people, the main problem lies not only in periods of creative stagnation, but also in the presentation of their own ideas and projects. Often talented people are forced to demonstrate their skills literally on the street (for example, musicians) or get by with penny orders just because they don’t know how to properly sell their creative ideas.

This problem is familiar to people in such professions as a copywriter, marketer, programmer, designer, etc. These are people whose income directly depends on the direct implementation of their creative ideas. In general, an idea is an intangible concept, as many customers think, who are not ready to evaluate it financially. They need to see its literal incarnation. Present the finished project to the customer, and only after that he will understand its value.

At the same time, some clients are willing to evaluate the idea in terms of money if, in their opinion, it can really turn out to be worthwhile and worth investing in. It is for this reason that many creatives confidently demonstrate their creative projects and present their most daring ideas.

To many, your ideas may seem too “creative” or vice versa, while you need to understand what exactly you want to express in them. The idea should be interesting, carry a certain meaning, and at the same time differ from others in its originality. If you’re having a hard time selling your creative idea, check out these three ways.

Method 1: self-presentation

Selling your best ideas won’t be successful if you don’t learn how to present them properly. What does right mean? This means the following:

• the presentation should not take place in the format of manipulation or imposition of your product, this is always noticeable, therefore it will absolutely cause rejection in a potential client;
• in the presentation, it is necessary to emphasize all the advantages of the advertised product or service, not only in terms of their perfect qualities (for example, functionality), but also from the standpoint of consumer use: benefits, quality, pricing policy, etc.;
• The presentation should be in an easy and accessible form for a potential client, the lecture format is not suitable.

Often, an idea has to be not only presented, but also explained all its advantages, because the consumer simply does not understand them. This happens when a new product enters the market. Your task, as a creative person, is to come up with such an original way of presenting information so that it “hooks” the client. Here you need to focus on the principle: “it is better to try once.” Show the client all the advantages of your product (or service) through the example of trial options. Then he will accurately understand its effectiveness. But what if the idea has not yet been implemented? Then the next method comes into play: visualization.

Method 2: visualization of the future project

Any freelancer should master mockups, which help to visually demonstrate a still virtual idea in its real embodiment. It takes some time to create a mockup, but it will be well spent, because you want to sell your creative idea. Demonstrate its value to the client.

Method 3: expanding the client audience

A fairly common problem in freelancing, when you can’t sell your own creative ideas the way you would like, just because you don’t fully understand your customer, his requests, preferences, way of thinking. Or rather, it may seem to you that you understand, but now, after presenting your new idea, you are faced with a sad fact – they are rejected. At the same time, the idea itself can be brilliant, but here’s one catch – it does not meet the needs of the customer.

The mistake of many creative freelancers is that you don’t have to constantly try to adapt to a specific client if you want to expand your client audience. It is important for you to focus not only on your customer, but also on his audience. If you hear the phrase that the idea will not be understood by the clients of your customer, then you need to change tactics. Present your idea in an externally oriented way, be flexible and find out the true interests of your client’s clients.

If it is not possible to sell the idea itself, then we focus on the sale of its final result. Demonstrate all the benefits of your product with a clear example: for example, present a sample of a finished logo, advertising slogan or website design. Shift the focus from the individual to satisfying mass needs. The client must understand that the idea can help him achieve success if it is correctly implemented. Moreover, it will help improve financial opportunities and bring to a higher level in the activities of his company.

Expansion of the client audience is an indicator of success in the work of a freelancer and a guarantee of his confident existence in the market of services provided and competitive advantage.

You, as a freelancer, should be aware that the more of your creative ideas will be implemented, the greater the chances of a successful freelancing career development. The Author24 exchange will help you realize your creative ideas. Here you can choose the right option for cooperation and secure your financial future through the implementation of creative projects.

When, after many sleepless nights, the diploma is finally ready, I want to pass it and forget it. But the university will not lag behind the student so easily. After all, the full text of the diploma was read only by the supervisor, and a whole commission will gather to evaluate it. Therefore, in many respects, his assessment depends on how a student defends a diploma.

So what is a successful defense?

• Competent protection text
• positive diploma review
• confident answers to commission questions

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our experts will write you a paper of any complexity, and you can discuss the price with them personally.

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our experts will write you a paper of any complexity, and you can discuss the price with them personally.

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our experts will write you a paper of any complexity, and you can discuss the price with them personally.

In the introduction to the course it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use in the study of the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our experts will write you a paper of any complexity, and you can discuss the price with them personally.

Speech structure

Of course, what exactly to say in the defense depends mainly on the topic of the thesis and on what exactly is written in it, but there are general recommendations that are suitable for everyone.

• First of all, we need to greet the members of the evaluation committee. (“Dear members of the attestation commission! Your attention is presented to the final qualifying work on the topic …”)
• Introductory part. Here you need to reveal the topic and identify the issues that are raised in the work.
• Relevance of the topic. At this stage, it is important to prove the relevance of the chosen topic and the degree of its development in other people’s works. Indicate the subject, object, objectives and purpose of the study.
• Theme disclosure structure. Here you just need to list the paragraphs that are in the work and briefly describe them.
• Problem statement. To confirm the relevance of the topic, it is necessary to state the problem and indicate the debatable opinions on this matter.
• Conclusions. At the end of the speech, the commission should hear the conclusions that the student came to in the course of writing the diploma, in which there are ways and methods for solving the stated problems.

On the one hand, it seems that it is much easier to write a graduation speech than the diploma itself. However, high-quality speech is a skillful squeeze out of the work, as well as its competent presentation. And it often happens that a diploma is written with the highest score, and a student gets a worse grade. Therefore, if there is a lack of self-confidence, you can order a speech on our website. And then the probability of failure due to bad speech will disappear. After all, we give a twenty-day guarantee for the work, and if something does not suit you, you can demand that the author finalize the order for free. We make sure that students are satisfied, so if the final version of the work does not meet the stated requirements, you will get your money back.

Formal requirements

When writing a speech for a thesis, you must also take into account that there are purely formal requirements.

• Time. Do not forget that there are many students, but the commission is one. Therefore, the time for a defensive speech is regulated and ranges from 5 to 7 minutes. At the same time, you should remember about the time that will be spent on commission questions.
• Intonation. Where, no matter how on the defense of a diploma, is it important to win over listeners? Therefore, it is better not to read the speech monotonously, making accents with intonation.
• Style. When presenting a speech, it should be remembered that the main goal is understanding on the part of the commission. Therefore, you should not be too smart, but you can’t switch to colloquial speech either. In this matter, you need to observe the golden mean.
• Pronouns. As in the diploma itself, it is important to remember during the defense that although the author of the diploma is clearly spelled out, there are a lot of true owners of knowledge reflected in the work (the authors of all the sources the student relied on plus the supervisor), so first-person pronouns are not appropriate here.
• Questions. After the end of the speech, questions from the commission will inevitably follow, and you need to be ready for them. Suggested questions should be written down in the course of writing the thesis, work through all the questions that arose during the pre-defense, and you can also look at the questions at the end of chapters from textbooks on this topic.
• Pre-protection. In such a matter as defending a diploma, it is better not to be presumptuous and neglect pre-defense. On it, you can practice giving a speech and write down possible questions from the audience. This will allow you to feel more confident in the official defense.

Of course, these are only recommendations, and no one forces you to strictly follow them. However, the rejection of some positions during the defense will create additional questions from the certification committee, which is not always loyal. Therefore, it is best to think through all possible questions and answer them in advance in a defensive speech. Then the teachers will have a minimum of questions, and they will be grateful for the saved time.